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101 Interesting CBD Statistics

By October 26, 2020 No Comments
Interesting CBD Statistics

Since its legalization in 2018, CBD has quickly risen in popularity. It started as a niche alternative to traditional health remedies as consumers turned to CBD who were seeking relief from chronic pain, insomnia, anxiety, and more. As more consumers tried CBD, it soon became a hot nationwide trend among adults of all ages, including seniors. Initially, CBD was mostly found in oils and tinctures, but you can now find dozens of CBD products, including coffee, skin care products, bath bombs, and even activewear. But is there any truth behind the hype when it comes to CBD? We’ve compiled 101 CBD statistics to shed some light on this substance, its purported health benefits, and the latest industry trends:

General CBD Statistics

General CBD Statistics

  1. CBD is one of 120 cannabinoids present in cannabis and hemp plants. CBD, short for cannabidiol, may hold many potential healing properties and is a compound found in cannabis.
  2. Using CBD will not get you high. CBD is similar to THC, another compound in cannabis that is responsible for the psychoactive effects of marijuana. CBD doesn’t have the same psychoactive effects.
  3. CBD is not addictive. A 2017 study found that CBD had no more likelihood for addiction than the placebo.
  4. CBD has a high safety profile compared to THC. Researchers in a 2011 study found that even an ultra-high dose of CBD of 1,500 milligrams per day was well-tolerated by humans.
  5. Health statistics indicate that CBD may have a better effect when it includes other cannabis substances. Hemp also includes other cannabinoids, terpenes, flavonoids, and essential oils that work together, which is called the entourage effect.
  6. CBD interacts with the body’s endocannabinoid system. The endocannabinoid system is a biological system that is responsible for maintaining balance and homeostasis in the human body.
  7. Side effects of CBD are very uncommon. In fact, almost three quarters (74%) of CBD users experience no side effects.
  8. CBD doesn’t show up on a drug test. Since drug tests check for THC, CBD won’t show up on a drug test if it is made from hemp that contains less than 0.3 percent THC.
  9. The retail position in CBD sales jobs is called a budtender. Budtenders typically make around $32,896 per year and help consumers make the best decisions from the different strains and types of products they are selling.

Legality of CBD

Legality of CBD

  1. Hemp-derived CBD is legal in all 50 states. CBD extracted from hemp that contains less than 0.3 percent THC was made legal in the United States in 2018.
  2. Marijuana is legal in 11 states for adults over the age of 21, and the substance is legal for medical use in 33 states as of March 2020. Additionally, the non-medical use of cannabis is decriminalized in 16 states.
  3. 70 percent of Americans believe smoking cannabis is morally acceptable. In comparison, 86 percent of Americans believe that drinking alcohol is morally acceptable.
  4. Two-thirds of Americans say the use of marijuana should be legal. The number of Americans who oppose legalization has fallen from 52 percent in 2010 to just 32 percent today.
  5. More millennials believe marijuana should be legal for recreational use than any other generation. 76 percent of millennials support legalizing marijuana as compared to 65 percent of Gen Xers and 63 percent of baby boomers.
  6. The FDA hasn’t approved CBD for use in food and dietary supplements. That means that CBD is unregulated at the federal level, and some companies are marketing CBD products with unproven medical claims or CBD products of unknown quality.
  7. One pharmaceutical application of CBD, a drug called Epidiolex, has been approved by the FDA. This drug treats seizures caused by two rare forms of epilepsy, Lennox-Gastaut syndrome and Dravet syndrome.
  8. Since hemp’s legalization in 2018, hemp farmland in the United States has been increasing rapidly. It increased from 25,713 acres in 2017 to 78,176 acres in 2018 alone.

CBD Demographics

CBD Demographics

  1. 64 percent of American adults are familiar with CBD and/or CBD products. Only 14 percent say they are very familiar, and 17 percent are not too familiar.
  2. Most adults believe CBD should be available for purchase over the counter. In fact, 61 percent agreed with this sentiment, while 33 percent say it should be only available with a prescription and 4 percent believe it shouldn’t be available at all.
  3. 33 percent of Americans believe that CBD has “a lot of health benefits.” An additional 45 percent of people in the U.S. agree that it has “some” benefits.
  4. CBD consumer insights show that the average CBD user is changing. CBD consumers are an average age of 40, have obtained higher education, and are more likely than non-consumers to be employed full time.
  5. Over one quarter of Americans have tried CBD. Additionally, one out of seven users say that they use it every day.
  6. Only 4 percent of CBD users are occasional users. These consumers use CBD less than once per month.
  7. CBD is most popular with people in their 20s. In fact, 40 percent of those in their 20s have tried CBD, compared to just 15 percent of people aged 60 and older.
  8. Baby boomers are the fastest-growing segment of the CBD market. Baby boomers are spending the most on CBD, and their spending is growing by 25 percent year-over-year.
  9. The majority of hemp-derived CBD users are female. Women make up 59 percent of users, while men make up 40 percent of the overall consumption.
  10. 55 percent of consumers believe CBD oil might be the new miracle treatment. 35 percent of consumers weren’t sure what to think of CBD oil, and 11 percent concluded that CBD oil is just hype.
  11. The biggest barrier holding new users back from trying CBD is price. 25 percent of non-users open to trying the compound said price was their biggest deterrent, while 18 percent said the lack of studies and 14 percent said distrust in claims were their biggest deterrents.
  12. In a 2014 survey, 97 percent of respondents reported using cannabis to treat chronic pain. Users reported an average of a 64 percent decrease in the amount of pain they experienced.
  13. 31 percent of millennial users take CBD products to reduce anxiety. 30 percent of millennial users claimed they used CBD to achieve general wellness.
  14. Gen Xers and baby boomers use CBD to help with joint pain. 31 percent of Generation X users and 36 percent of boomers used CBD for joint pain, while 23 percent of both groups reported they use it for muscle pain.
  15. 26 percent of users were able to replace their prescription medication entirely with the use of CBD. On the other hand, 30 percent of users take it in combination with their medication. Medications included over the counter drugs, prescription opioids, and prescription anti-anxiety medications.
  16. Low and middle-income consumers are more likely to use CBD for stress, pain, or a mental health disorder. High-income consumers are more likely to use CBD products for preventative medicine and recreational use.
  17. 70 percent of CBD users also use products containing THC. However, those who use both THC and CBD products spend significantly less on THC products than those who use THC products alone.
  18. Of American adults that have used CBD, more than one-quarter (27%) live in a Western state. The next most CBD-friendly region is the Midwest, where 18 percent of people who have tried CBD reside.
  19. White Americans are more likely to use CBD than any other ethnicity. 66 percent of CBD users identify as Caucasian.
  20. Most CBD users are not single. 43 percent of CBD users are married, while 61 percent of users live with their significant other.
  21. 44 percent of CBD users are middle class and make between $30,000 to $100,000 per year. Just 20 percent of CBD users earn less than $30,000 per year, and 17 percent earn more than $100,000 per year.

CBD Market Statistics

CBD Market Statistics

  1. Consumers spent approximately $2,858 million on CBD products in 2019. The most commonly purchased product was CBD oil, followed by capsules and isolates.
  2. Researchers believe that the overall CBD market could grow at around 52.7 percent CAGR through 2026. If this rate of growth occurs, the market could reach $89 billion by 2026.
  3. Dispensary sales of CBD are on the rise. In 2018, sales at dispensaries accounted for 11 percent of total sales, a large increase from just 5 percent in 2017.
  4. The global legal marijuana market size is expected to reach $73.6 billion by 2027. It is anticipated to expand at a CAGR of 18.1 percent during the forecast period.
  5. Retail sales account for $57.5 million in CBD sales. CVS, Rite Aid, and Walgreens, as well as beauty retailers like Ulta and Sephora, are starting to put CBD products on their shelves.
  6. Almost half of all users spend $20-$80 per month on CBD products. Just 13 percent spend more than $160 per month.
  7. 59 percent of users say their first CBD purchase was planned. Just 25 percent said they purchased it on impulse, and 7 percent purchased it due to their doctor’s recommendation.
  8. 40 percent of CBD consumers purchase their CBD products from a cannabis dispensary. 34 percent of consumers shop at retail locations, and 27 percent of consumers purchase their products from online retailers.
  9. Online sales account for 60 percent of all CBD sales. Online sales are less costly, discreet, and easy, which prompts forecasters to believe that the online CBD market will grow exponentially in the upcoming years.
  10. Online search volume for CBD continues to grow. In 2018, online searches for CBD or cannabidiol increased 160.4 percent from 2017 and are expected to continue to increase over the next few years.
  11. In fact, the number of consumers buying their CBD online has rising rapidly since the fourth quarter of 2019. In a quarter over quarter analysis, researchers found that online CBD purchases were up 61 percent from the first quarter to the second quarter of 2020.
  12. In overall cannabis sales, Colorado accounts for the most in the United States, having sold over $1 billion since 2014. These sales account for roughly $24 million in revenue from cannabis each month.
  13. California accounted for the most CBD sales in 2019 with $730 million in sales. Florida accounted for $291 million in sales, while New York accounted for $215 million in sales.

Types of CBD

Types of CBD

  1. CBD comes in many different types and application methods. The most popular method of consuming CBD is sublingual administration.
  2. 35 percent of consumers stated they prefer consumable CBD products. Consumable products include tea, cookies, or other food products that have been infused with CBD.
  3. CBD gummies are the most popular form of CBD consumables. In 2018, sales of CBD gummies experienced a growth rate of 98 percent and hit $91.2 million in sales.
  4. In fact, CBD gummies were the third most popular food item on Google Search Trends in 2018. The other most popular food searches were unicorn cake and romaine lettuce.
  5. The CBD consumables market could reach $22 billion in 2022. Consumers are turning to consumable products for their ease of use, taste, and effectiveness.
  6. Chefs consider CBD-infused foods a hot trend. According to a National Restaurant Association study, three out of four chefs considered CBD-infused food a hot trend in 2019.
  7. Researchers believe the CBD beverage market will reach $1.4 billion by 2023. The market was at just $86 million in 2018 and skyrocketed to $227 million in 2019.
  8. 18 percent of millennials already use CBD hair and skincare products. An additional 48 percent want to try hair and skincare products that contain CBD.
  9. 30 percent of users take cannabidiol in a vaping device. Another 30 percent of consumers said they used CBD in the form of drops or sprays.
  10. 21 percent of users purchase CBD topicals. These include transdermal creams and rubs, which are intended to reduce pain and inflammation.
  11. Just 15 percent of consumers take CBD in the form of capsules or pills. Another 15 percent use CBD in a cigarette or smoking form.

CBD Brands

CBD Brands

  1. There were over 1,000 CBD brands on the market in 2017. 850 of these brands sold CBD extracted from marijuana, while 150 sold CBD derived from hemp.
  2. Among consumers likely to try CBD, 21 percent became aware of a brand due to a recommendation from a friend or family member. Another 21 percent found out about a brand due to a budtender’s recommendation.
  3. Only 17 percent of CBD consumers are loyal to one particular brand. 26 percent of users purchase the same brand at least three quarters of the time.
  4. The top reason CBD consumers returned to a brand was because it gave a consistent experience (44% of consumers). Another 31 percent said they returned to the same brand because it is the most effective at relieving their condition.
  5. As of 2017, Charlotte’s Webb was the most popular CBD brand derived from hemp. It comprised 6.3 percent of the market share, with Plus CBD Oil and Mary’s Medicinals tailing behind.
  6. As for marijuana-derived CBD brands, Care by Design was the most popular. It had 9 percent of the market share in 2017, with Bloom Farms and Kiva Confections close in second and third, respectively.
  7. Mile High Labs is the largest CBD producer in the world, as of November 2019. The company began in 2016 with just one employee and now employs over 200 in Colorado, with other employees around the world.
  8. Kannaway was the first direct sales company to sell CBD in the United States. It’s also the first publicly traded cannabis company.
  9. One percent (1%) of CBD companies sold $40 million and above in 2019. At the same time, 92.9 percent of CBD companies had sales of less than $1 million.
  10. There more than 25 CBD oil direct sales companies on the market. Direct selling companies use a network of CBD sales representatives for their products instead selling their products in retail stores.
  11. The demand for employees in the CBD oil industry rose by 76 percent in just one year. More than half of the openings are for skilled workers, such as product managers and marketing managers.
  12. Additionally, cannabis jobs pay 11 percent more than the U.S. median salary. The median earnings in the industry is $58,511 per year, or $5,648 more than average.
  13. One quarter of cannabis businesses are owned or were founded by women. This figure places the industry ahead of other U.S. businesses as a whole in terms of female-led companies.
  14. The number of financial institutions banking cannabis-related businesses increased rapidly from 2018 to 2019. 400 institutions reported banking cannabis companies at the start of 2018 compared to 633 at the end of the first quarter of 2019.

CBD Clinical Studies

CBD Clinical Studies

  1. CBD may be effective in managing pain. A 2007 report published in the European Journal of Pharmacology indicates a strong potential for therapeutic use of CBD for neuropathic and inflammatory pain.
  2. Those with chronic pain may prefer cannabis to prescription pain medication. A 2018 article in the Journal of Headache and Pain found that 73 percent of patients preferred substituting cannabis in place of opioids.
  3. CBD may be effective in treating certain cancers. A 2019 study found that cannabidiol may kill cancer cells and increase the efficiency of radiation.
  4. The risk of bladder cancer rates decreased by 45 percent with the use of CBD. A study in 2015 looked at a cohort of 84,170 men over an 11-year period and found that cannabis use was associated with a 45 percent reduction in the incidence of bladder cancer.
  5. CBD may play a role in treating gastrointestinal disorders. A 2016 review investigated how the endocannabinoid system effects the brain-gut axis and concluded that due to its anti-inflammatory effects, CBD may be able to reduce inflammation in the digestive tract.
  6. CBD may be as effective in preventing migraines as medication. A 2017 study concluded that CBD works just as well in preventing migraines as pharmaceutical medications.
  7. CBD may be effective at relieving depression. A 2014 animal study found that CBD may affect how your brain’s chemical receptors respond to the serotonin in your body, resulting in antidepressant and anti-anxiety effects.
  8. CBD may reduce social anxiety disorder (SAD). Findings from a 2010 study suggest that CBD may reduce anxiety in SAD due to its effects on the limbic and paralimbic brain areas.
  9. CBD may offer therapeutic benefits to those suffering with PTSD. A 2018 review showed that CBD shows promising effects on aversive memory processing with little to no side effects.
  10. CBD was found to improve sleep. A 2014 study found that total sleep time and REM sleep latency was significantly improved by CBD as compared to a placebo.
  11. 62 percent of children diagnosed with autism experienced considerable improvements after using CBD oil. A 2018 study involving 53 children with autism found that more than half of participants who were treated with highly concentrated cannabidiol oil saw improved communication.
  12. CBD may protect against seizures. In a 2017 study, it was found that the anticonvulsant and neuroprotective effects of CBD may act as preventive treatment for epilepsy.
  13. Cannabidiol may reduce appetite. A 2012 study found that CBD reduced total chow consumption among rats, indicating that it might reduce overall appetite.

CBD for Pets

CBD for Pets

  1. The pet and animal CBD market is projected to reach $125 million by 2022. This represents a 5-year CAGR of 57 percent, making it one of the fastest-growing sectors in the CBD market.
  2. Pet products have received over $9.4 million in sales at regulated dispensaries in California, Colorado, Nevada, and Washington combined. This figure represents sales from the first quarter of 2018 through the third quarter of 2019.
  3. Researchers believe that CBD pet products will make up between 3 and 5 percent of all CBD sales within the U.S. by 2025. In fact, the pet sector may yield one of the highest conversion rates in the industry.
  4. A recent survey found that one in ten pet owners purchased CBD products for their pets. 52 percent of those pet owners made the purchase based on a recommendation from their vet.
  5. 29 percent of those pet owners bought CBD to help their pets with pain. Other reasons included 32 percent for anxiety and 29 percent for general wellness.
  6. More consumers are considering using CBD for their pets. In fact, 39 percent of dog owners and 34 percent of cat owners like the idea of using CBD for their pets.
  7. Treats and chews were the most popular type of CBD pet product, with 48 percent of consumers purchasing products in this category. 27 percent of consumers purchased CBD oil for their pets and 14 percent decided on CBD capsules, while just 9 percent bought CBD topical ointment.
  8. The average price for CBD dog treats is two times the price of traditional dog treats. This figure shows that buyers are willing to spend more for CBD-infused pet products.
  9. Mary’s Tails, a brand that sells CBD tinctures and balms for pets, was the first CBD product introduced into PetSmart retailers in the U.S. Products hit shelves in May 2020.
  10. 80 percent of dogs showed improvement in pain and mobility when treated with CBD in a study from 2018. Researchers attempted to assess anti-inflammatory and anti-pain properties of a CBD oil in dogs with osteoarthritis by giving dogs doses of 2 or 8 milligrams per kilogram of body weight.

Since it only became legal in 2018, the CBD industry is just budding. Forecasters expect that the CBD market will just take off from here as regulations become solidified and more states legalize cannabis and cannabis-derived products.