In 2019, CBD generated a lot of buzz and grew rapidly in popularity. The CBD industry is only leaping forward from there in 2020 and beyond. Escaping the confines of specialty shops and websites, CBD products are beginning to appear in more and more consumer goods and are even showing up in big-name stores. The CBD industry is barely in its infancy and is proving to only expand exponentially in the upcoming months and years. Here are 50 CBD trends to watch out for in 2020.
- CBD Industry Trends
- CBD Research Trends
- New Ways to Take CBD
- CBD and Food
- CBD Beverages
- CBD Skin Care Products
- CBD and Weight Loss
- CBD and Pets
1. The CBD industry will see big growth. There’s one thing for sure, the CBD grow will continue to grow rapidly in 2020. In fact, it’s estimated that sales in the United States will surpass $20-billion by the year 2024.
2. The Farm Bill changes things. The Farm Bill, which legalized the production of hemp, was passed at the tail end of 2018, but it’s far-reaching implications have yet to be seen. In 2020, there will be significant state and federal regulations put in place to regulate hemp cultivation and production.
3. The FDA will Crack down on CBD. Industry experts expect that regulations will soon be put in place to limit the claims brands can make about both CBD and hemp. This is good news for ethical CBD companies because they won’t have to compete with companies making outrageous health claims.
4. CBD will overtake social media. Lovers of CBD will rejoice as more social media networks are created with them in mind. A website called The New Kale recently opened its doors as a CBD-focused web-based community, and you can expect to see new startups follow suit.
5. CBD marketers will push for broadcast advertising. Right now, the laws on advertising CBD on TV are murky at best. Watch for developments as they occur in the coming months as more and more CBD companies and their marketing agencies vie for TV advertising.
6. Organic and affiliate marketing will win the digital marketing game. As for digital marketing, advertisers such as Facebook and Google prohibit ads for CBD products, thereby limiting the digital marketing efforts of CBD companies. Marketers will stick to organic search and affiliate marketing to get the word out about their products.
7. Certificate of Analysis (COAs) will become more commonplace. CBD brands will begin to offer Certificates of Analysis, or COAs, for their customers. These certificates let you know how much CBD is actually in a particular product, and whether it’s full-spectrum or an isolate, among other things.
8. The lower price of CBD will continue. In May 2019, CBD experienced a pricing crash where the average cost dropped 30%. Due to greater supply and demand, the lower cost of CBD will continue in 2020 so customers don’t have to pay as much for their favorite products.
9. CBD branding will become more important. As more and more CBD companies emerge, brands need to be able to stand out among the crowd. One way to do this is to leverage branding and ensuring their marketing and positioning strategy resonates with their core consumers.
10. Crowdfunding is the wave of the future. Crowdfunding helps CBD companies capitalize on their loyal and passionate customer base. Not only does it have significant advantages over funding with venture capital firms, but it also creates an enthusiastic community of supporters. Expect to see more crowdfunding campaigns for CBD companies in 2020.
11. CBD and pain relief studies will continue. A 2019 study found that CBD contains a nonaddictive component that interacts with our body’s serotonin receptor and was effective at reducing pain and anxiety among study participants. Be prepared for further studies on the ways CBD can help with pain as researchers dig more into this important topic.
12. Studies may continue to uncover CBD as a dementia treatment. Another recent study found that CBD may be effective in treating dementia. Before doctors and practitioners can begin prescribing CBD to their patients, many more trials will need to be performed, so stay tuned as these discoveries develop.
13. Studies are exploring CBD’s possible anti-inflammatory and antitumorigenic properties. A late 2019 study found that CBD exhibits anti-inflammatory and antitumorigenic properties which could represent new leads for the development of anticancer treatments for breast and possibly other cancers. Expect these findings to be further explored in 2020.
14. CBD could emerge as an effective treatment for period cramps. Recently, scientists discovered that CBD can inhibit a prostaglandin-producing enzyme, which may help relieve period cramps. Like most of these early findings, more research is needed in this area in 2020 and beyond.
15. More research on social anxiety disorders may be conducted. A recent study found that CBD’s anxiety-reducing effects may extend to social anxiety disorders. Teenagers who consumed CBD pills for four weeks in this study had lower scores on markers of social anxiety than those who took placebo pills.
16. CBD gummies will be on the rise. One quick and easy way to get your daily dose of CBD is by popping a great-tasting gummy. Watch as these tasty little supplements continue to grow in 2020.
17. More consumers may try CBD rub for pain relief. CBD pain relief rubs are being utilized by consumers who are seeking relief from debilitating chronic and acute pain. There are dozens of CBD rubs on the market, which will likely see significant growth in popularity in 2020.
18. CBD spray will catch on. CBD spray is taken orally and gives your body a better chance of breaking it down so you receive all the possible benefits. It comes in a wide array of flavors, which will likely continue to expand in 2020.
19. New and improved CBD activewear products will roll out. In 2019, a company called Acabada released CBD-infused activewear that releases CBD into your system as you work out. Since bonding CBD to fabric is fairly new, there were a few kinks to work out. However, in 2020, you’ll see new and improved products likely rolling out that work even better.
20. Diffusing could emerge as a new way to inhale CBD. We all know that vaping isn’t that great for the body. Instead, 2020 may see the rise of diffusing as a gentle and potentially safer way to inhale CBD into the body. Diffusers work via a stream of pressurized air which causes the oil to blow out into the air in a fine mist.
21. CBD syrup will grow in popularity. CBD and hemp-based syrups are growing in popularity, especially with young consumers, by replacing a similar but dangerous drink, known as lean. Watch as these syrups continue to grow in popularity as a legal, THC-free alternative to illegal substances.
22. CBD-infused food items will continue to expand. Taking CBD oil with other foods may enhance the bioavailability of the CBD and increase the concentration that reaches your bloodstream. Watch as more and more CBD-infused foods hit the market.
23. Watch out for CBD condiments. Condiments, such as this DIY CBD hot sauce, may become all the rage in 2020. Not only are condiments a completely delicious way to get your daily dose of CBD, but the compound capsaicin in pepper also binds with a receptor in the gut and produces similar effects to the cannabinoids contained in CBD.
24. Get behind CBD-infused peanut butter. Similar to the hot sauce idea, CBD-infused peanut butter is a great way to add your daily serving into your regular meals. Plus, you’ll get the regular benefits of peanut butter, which is an excellent source of protein and healthy fats.
25. Lollipops may explode as a new way to get in your CBD. What’s better than satisfying your sweet tooth cravings, while also getting some CBD at the same time? CBD lollipops, which recently hit the market, will likely continue to grow in popularity in 2020.
26. CBD burgers may become a thing. On 4/20 of last year, Carl’s Jr. rolled out a CBD-infused burger at a single location in Colorado. Watch out as more companies add CBD to their burgers and add other CBD-infused savory food items to their menu.
27. CBD and chocolate are a great pair. DIY CBD chocolate recipes were all the rage in 2019. In 2020, expect companies to get behind this trend. After all, what’s better than a delectable chocolate truffle? One infused with CBD!
28. CBD is a new frozen yogurt flavor. In London, customers can now order the world’s first vegan CBD-infused frozen yogurt from the Yogland Cafe. Expect to see more frozen yogurt shops following suit and adding CBD-infused soft serve yogurt to their menus.
29. CBD bottled water may become a thing. CBD water, which is made by suspending CBD particles in water, is one of the newest CBD products to hit the market. It’s an easy way to get in your dose of CBD as you sip on your eight glasses a day, so watch as this trend takes off this year.
30. CBD and coffee go hand in hand. In 2020, products that combine CBD with coffee will be on the rise, whether that’s lattes at your local coffeehouse or prepackaged drinks at stores. CBD-infused coffee is popular among consumers who are seeking a way to counteract the nervous reaction that coffee and caffeine can produce. You really get the best of both worlds with this match made in heaven.
31. Likewise, CBD and tea could be a powerful combo. Black, oolong, and green teas all contain caffeine, and CBD may help reduce the jittery effects of the caffeine while still providing a slight energy boost. Watch out as more CBD-infused teas hit the market.
32. CBD and alcohol will continue to expand. If you’re thinking about giving CBD-infused coffee or tea a try, who not your favorite alcoholic beverage, too? There have been some interesting studies on the effects of mixing alcohol and CBD, so this could become a popular trend in 2020. Expect to see more CBD-infused alcoholic drinks on the market.
33. Breweries will jump on board with CBD-infused beer. Long Trail Brewery in Vermont recently began selling a hybrid of an IPA and American pale ale infused with hemp oil and terpenes. It’s only a matter of time before more breweries jump on board with the trend to combine CBD with their microbrews.
34. CBD-infused mocktails will be on the menu. What’s better than a relaxing cocktail? One that replaces the alcohol with CBD! Restaurants are ditching the alcohol and creating fun mocktails that claim to promote calmness and balance in the body rather than the negative effects of alcohol.
35. Sparkling CBD drinks will be the rage. A new product recently hit the market that combines a sparkling water with CBD and stress-fighting adaptogens. Be on the watch for more sparkling water products with CBD in a fun, bubbly can.
36. CBD kombucha will be a new way to imbibe. Health experts recognize that kombucha can help repair the gut, get rid of unhealthy bacteria, and lower heart disease risk. There are currently a few CBD-infused kombucha products on the market, but watch as this trend continues to grow.
37. CBD-infused skin care products will be on the rise. Countless lotions, creams, and salves infused with CBD launched in 2019. Researchers are exploring the possible antioxidant and anti-inflammatory properties of CBD that could play a role in helping to repair and prevent skin damage. Although more research is needed in this area, the CBD-infused skin care products trend shows no signs of slowing down.
38. More drugstores and beauty stores will carry CBD products. In 2019, both CVS and Walgreens announced that they would begin to sell CBD products in a number of their stores. Watch as more stores follow suit and begin to sell CBD-infused skin care products.
39. CBD facials will become the rage. A well-known celebrity facialist and skin guru is offering a CBD facial that’s meant to “vibe you out,” she says. Clients are currently loving this treatment, so watch as more and more estheticians catch on to this exciting new field.
40. CBD cosmetics will roll out. In addition to your favorite skin creams, CBD can also be added to foundations, concealers, and lip balm. Watch as more CBD cosmetics roll out in 2020.
41. CBD’s uses for acne treatment will be explored. Researchers are exploring how CBD oil may be beneficial for acne thanks to its ability to adjust how the body creates sebum. Sufferers of acne may begin to turn to CBD, either applying it topically to breakouts or taking it orally.
42. Expect to see continued research into CBD’s effects on weight loss. Researchers are exploring the effects of CBD for people who are seeking to lose weight. In addition, some studies are looking into what effects CBD may have on the risk of experiencing weight-related complications, such as diabetes and metabolic disorder. Expect to see more research into the possible connection between CBD and weight loss.
43. Yoga studios will offer CBD-infused classes. Yoga promotes balance through the breath and poses. When used together, yoga and CBD may have a compounding effect on the mind and body. More yoga studios will offer CBD-infused classes this year as a holistic healing approach.
44. Bodybuilders will begin to turn to CBD. CBD is being utilized by some consumers who are seeking to avoid muscle soreness after workouts. More bodybuilders may consider trying topical CBD or CBD oil as a possible muscle recovery aid in the coming years.
45. Followers of the ketogenic diet will jump on board with CBD. CBD and the ketogenic diet go together like peanut butter and sugar-free jelly. The ketogenic diet puts your body into a state of ketosis, which is optimal for weight loss and well-being. Some consumers who have used the two together say CBD seems to work synergistically with the ketogenic diet, promoting a sense of balance in the body, so it’s possible that more keto-dieters will hop on board the CBD train in 2020.
46. CrossFit and CBD will continue to work together. CrossFit companies such as Xwerks have added CBD to their product line of sports optimization products. Expect to see the link between CrossFit and CBD get stronger this year.
47. CBD oil for pets will continue to grow. Some consumers are utilizing CBD oil to help treat seizures, nausea, stress, anxiety, arthritis, pain, and more in pets. In 2020, expect to see more potential applications along with more CBD oil products marketed directly to pet owners.
48. Watch as new types of CBD dog treats emerge. CBD dog treats are already a pretty big trend as any Google search will tell you, but this year expect to see more and more options on the market. From dental chews to CBD-infused bones, you’ll start to see new and creative options when it comes to dog treats.
49. Look for more CBD products to emerge for cats. Dogs seem to have priority in the market when it comes to CBD, but what about cats? Watch in 2020 as more CBD products emerge that are tailored specifically to cats.
50. CBD laws and regulations will continue to change. As it stands now, different states have different laws and regulations when it comes to CBD and pets. Expect laws to get more stringent, requiring manufacturers to provide COAs or other sort of proof of the efficacy of the CBD we give our pets.
With all of these new CBD developments on the horizon, 2020 is shaping up to be an exciting year for all things CBD. Stay tuned for more progress as the CBD market hits its stride in the new year and be sure to try our proprietary Hemp Extract while you’re at it.