25 CBD Experts & CBD Enthusiasts Reveal Why Education is So Critically Important When Making a Purchase Consideration of CBD

By January 15, 2021 February 16th, 2021 No Comments
Why Education is Critically Important When Making a Purchase Consideration of CBD

Many consumers today conduct in-depth product research before making purchase decisions, relying on information from product labels, companies’ backgrounds, and customer reviews to inform their buying decisions. For some types of products, education is even more critically important. For instance, consumers interested in eating a healthier diet, such as adopting a clean eating lifestyle or consuming more nutrient-rich superfoods, should more carefully research the ingredients in the foods they purchase. Likewise, education is a vital component for those who are considering purchasing CBD products, and there’s a lot to consider. For example, consumers may prefer a certain type of CBD, such as full spectrum CBD, or they may be interested in a specific type of CBD product, such as CBD oils, CBD capsules, or CBD gummies.

CBD consumers should also be aware of the importance of purchasing legal and licensed CBD products and know how to evaluate the quality of a CBD product by reviewing third party lab test results for details on a product’s sourcing, purity, and other important information. To learn more about the importance of education for consumers who are considering a CBD purchase, we reached out to a panel of CBD experts and CBD enthusiasts and asked them to answer this question:

“Why is education so critically important when making a purchase consideration of CBD?”

Meet Our Panel of CBD Experts & Enthusiasts:

●      Clarissa Colondo

●      MaryRuth Ghiyam

●      Melanie Ruth

●      Lauren Wilson

●      Bryanna Fissori

●      Eric Anwar

●      Tom Stacey

●      Simon Elkjær

●      Maxime Beats

●      Jim Collins, PhD

●      Gary W. Black Sr. PhD

●      Estelle Russo

●      Brian Edmonds

●      Simon Read

●      Tim O’Brien

●      Macey Wolfer

●      April Hatch, RN

●      Jelena Alex Djurovic

●      Ben Baker

●      Dr. Jeremy Riggle

●      Hans Enriquez

●      Dr. Jenna Liphart Rhoads

●      Ryan Bradley

●      Maxwell Kent

●      Cheryl McColgan

Read on to learn what our experts had to say about why education is so critically important when consumers are considering a CBD purchase.

NOTE: The information and opinions expressed below represent the opinions of the individual contributors and do not necessarily reflect the opinions of Incredible Edibles.

Clarissa Colondo


Clarissa Colondo is a Public Relations assistant with The Calm, Cool & Collected, an online community and marketplace of education, products, and services to support the responsible and safe use of medical cannabis to treat mental health.

“Education is incredibly important when purchasing CBD because it is not yet regulated in the states where it is legal…”

You must first determine what kind of CBD you want to purchase, as each kind of CBD contains different cannabinoids that will produce different side effects. It is also important to know the source, as you should be purchasing hemp sourced in the US or Europe. Another critical thing to look at when purchasing CBD is where it is being tested. Third party testing is a great way to ensure the cannabinoid profile is accurate and toxin levels are low. Some companies also use a QR code on their products so consumers can actually see all the ingredients quickly and easily through a scan. Because this type of research is not regulated, it is of great importance for consumers to educate themselves for the safe consumption of CBD products.

MaryRuth Ghiyam

Built on the desire to support others on their health journey, MaryRuth’s is the passion project of MaryRuth Ghiyam, Certified Health Educator, Nutritional Consultant, and Culinary Chef. What began as MaryRuth’s one-on-one work as a Nutritional Consultant transformed into a growing product line that contributes to the health of people around the world.

“As CBD is increasingly being studied and awareness around it grows, it is important to keep in mind that the benefits of this plant are still emerging…”

Because of this, when you decide to make a CBD purchase, it is critical that the company you decide to buy from is educated in this industry. This not only showcases the company’s knowledge, but may also help you understand what kind of CBD products can best meet your needs.

Education is an important first step when considering purchasing CBD for the first time to ensure that you get a quality product and have a great experience. But why else is being educated so critically important when it comes to making a purchase consideration of CBD?

Avoid Misinformation of CBD

Since hemp derived CBD has only become legal to sell and purchase since the passing of the 2018 Farm Bill, there are many places online to find information that people not truly educated in the field may publish. Being educated in CBD is more than just selling a product with pretty packaging; the science behind the product and being able to clearly provide this education to consumers is vital so that you can understand the specific type that may suit your needs.

Cannabinoids are more intricate than you may think; it is a spectrum that must be understood and combined with the knowledge of our own internal systems and interactions with the body.

Purchasing a CBD product solely from the features listed versus purchasing a product when truly understanding how its specific ingredients interact with our body is the difference between finding something that can truly work for you and something that doesn’t benefit you. Though many CBD products can help in various ways, blindly thinking of something as a ‘miracle’ or ‘cure-all’ is a mistake.

Understanding Quality Ingredients

Just like you care about the food and produce that you consume, you should also care about the CBD that you purchase and its source. Knowing the farming and extraction techniques is necessary to ensure that you receive a consistent, quality, organic product without contamination.

When buying a CBD product, organic makes a huge difference! Why? As a hyperaccumulator, hemp can grow in areas with very high concentrations of metals, but it will also absorb these metals through the roots, which can have negative (and even fatal) consequences for people with specific ailments. You want to be sure that there is no chance of contamination with pesticides, growth hormones, genetically modified organisms, fertilizers, or antibiotics.

In addition to knowing the farming techniques of the hemp for the CBD product you buy, understanding the extraction techniques is also paramount. While several extraction methods currently exist, the top two commercial methods are CO2 and Hydrocarbon (also referred to as Solvent). Though both methods have their pros and cons, knowing what makes them different and how the type of extraction used for a specific CBD product may affect its outcomes is good information to understand before making your decision.

Purchase CBD from a Reputable Company

A knowledgeable CBD company will make you feel safe in trusting the quality products that they offer. There are many rules and regulations when it comes to selling CBD products, and a reputable company will know how to navigate the industry and provide products that follow all of these guidelines. Additionally, they will understand how to educate their consumers about where their products come from, as well as provide further information about the science and ratios between cannabinoids, terpenes, lipid transport, and our own internal endocannabinoid system, as well as other topics that are important to understand when selling and buying CBD products.

Melanie Ruth


Melanie Ruth is the General Manager for Where’s Weed, a cannabis retailer, dispensary, and prescription search tool.

“I evaluate cannabis and CBD products on a daily basis, and one of the things you quickly realize when you delve into the CBD market is that…”

There are a lot of variables to consider when making an informed and health-conscious choice.

This includes a long list of industry terms used to describe products, their effects, ingredients, and manufacturing; information on whether a CBD product contains THC content and in what concentration; the origins of the hemp being used; the additives and ingredients used; and where to access a producer’s lab report if required.

People often assume that because CBD is the non-psychoactive compound in cannabis that there is less of a need to do their due diligence when researching a product. CBD, however, can interact with medications. Some producers are more reliable and ethical than others, and there are side effects that, while not fatal, include fatigue, diarrhea, dry mouth, and reduced appetite.

In short, education is critically important because even though cannabidiol is a natural compound with many proven benefits, you are ingesting something that has an effect on your body’s physiology, and you should always be cautious and informed.

Lauren Wilson


Lauren Wilson is a co-author of the bestselling book, Healing with CBD: How Cannabidiol Can Transform Your Health Without the High, and author of the newly released, Merry Jane’s The CBD Solution: Wellness.

“There are a few reasons education is critically important when considering a CBD purchase…”

One, there is a perfect storm in the CBD marketplace right now. Skyrocketing consumer demand is being fueled by the green rush that was created when hemp became legal with the 2018 Farm Bill, and on top of that, CBD products are not yet regulated by the FDA.

That means that the marketplace is saturated. Consumers have to wade through a sea of products, and they have to ensure the quality and safety of products on their own. This makes education on vetting products critical from a consumer protection standpoint.

In addition, cannabinoids like THC and CBD are enjoying a level of availability to and adoption by the mainstream consumer that they never have before. This is good news for these amazing therapeutic plants, but most folks don’t even realize that we have an innate bodily system made to utilize these active compounds (along with others like terpenes and flavonoids) – the endocannabinoid system. Not only that, but each person will react in their own way to CBD and other active compounds in the plants based on the unique physiology of their own endocannabinoid system.

Using hemp and cannabis for medicinal or even general health and wellness benefits should be done mindfully. In my book, Healing with CBD, my co-author and I lay out everything a consumer needs to know on how CBD works in the body, what to look for when buying, and how to use it.

Bryanna Fissori


Bryanna Fissori is the Content and Compliance Manager for Receptra Naturals CBD in Colorado. She holds a bachelor’s degree in Agriculture Business and a law degree. She is also a professional boxer, so it’s vitally important that she knows what she’s putting in her body.

“Over the past several years, FDA has issued several warning letters to firms that market unapproved drugs that…”

Allegedly contain cannabidiol (CBD), including a new round of letters in late August. As part of these actions, the FDA (U.S. Food and Drug Administration) has tested the chemical content of cannabinoid compounds in some of the products, and many were found to not contain the levels of CBD they claimed to contain.

Each product should have easily accessible third-party testing results that record contaminants as well as actual amounts of cannabinoids like CBD and THC along with valuable terpenes that impact the effectiveness of the product. We are proud that Receptra Naturals was rated #1 for the most accurate CBD levels by Leafreport earlier this year.

The method of extraction is extremely important to the purity of the product. Some companies may use cheap methods when extracting CBD oil, and a cheap product is what you are getting. This extraction requires toxic solvents that are dangerous to your health such as propane, hexane, pentane, and butane. Ethanol extraction is widely considered the best way to get a pure, quality product. This is the same method used to extract vanilla.

Manufacturing doesn’t end after extraction. cGMP stands for Current Good Manufacturing Practice, which is a comprehensive term that includes regulations enforced by the FDA. As cGMP is implemented in the CBD industry, consumers can buy with confidence knowing they are purchasing a safe, pure, and effective product from a manufacturer who has taken extra steps to ensure rigorous production standards.

Eric Anwar

Eric is a Co-Founder and a CMO at NU-X CBD, a company that was created with the mission of providing high-quality products for responsible adult consumers that set the standard for purity and consistency.

“With the CBD market rising, consumers are not limited to a few product options from several brands anymore…”

The challenge is that not all CBD products are created equally. Just as in any industry, there are low quality and high quality products and everything in between. However, the problem in the CBD industry is that knowing how to choose the good products from the bad isn’t exactly common knowledge.

It is a known fact that CBD goods are a potential remedy for health issues like stress, depression, anxiety, chronic pain, epilepsy, and so on. But before consuming them, it is essential to consult a medical professional on the right product and dosage. If you decide to do this on your terms, you could waste your money on a product that won’t help your condition. Furthermore, some products contain additional ingredients, such as MCT oils, artificial colors, and flavors. Without a medical opinion, you might not know their side effects on your body.

Another fact worth mentioning is people often make a purchase without the available lab report on the product. This can mean that the product did not contain the stated amount of cannabinoids or contained harmful contaminants, which is ultimately risking your health. If the lab report is not on their website, you should contact the company directly.

Tom Stacey


Tom Stacey is a cannabis and CBD advocate and podcaster, providing informational interviews and links to certified high-quality CBD products at

“There are many reasons to educate yourself before buying CBD…”

All of these reasons map back to one thing – protecting your health and that of your loved ones.

  • There are now more than 3,000 brands of CBD available in the US, with no real regulation or government oversight. Many of these brands cut corners by purchasing the cheapest hemp they can find, then processing it in ways that are not certified as safe.
  • Hemp is a bioaccumulator, meaning that it practically sucks toxins such as mercury and other heavy metals out of the ground. Consuming CBD made from contaminated hemp with a high concentration of these toxins would be dangerous.
  • Hemp can also be contaminated in processing by the residue of pesticides and solvents, as well as by molds.
  • You want CBD that is derived from organically grown hemp, cleanly processed, and accurately labeled so you know exactly what you’re getting in every dose.

Please do not buy CBD (or sushi, for that matter) at a gas station or from an unknown vendor online. There is a way to protect yourself, though.

Among the thousands of CBD brands available, a handful have been certified by the US Hemp Authority, a trade group that has developed the most stringent standards for cleanly processed, organically grown hemp in the industry. Look for the orange US Hemp Authority seal on the package or check out the certified brands at

Simon Elkjær

Simon is the Chief Marketing Officer of avXperten, home of Denmark’s most affordable electronics.

“The reason why education is so important before purchasing CBD is…”

This supplement comes with side effects which include nausea, fatigue, and even an increase of medications in the body. You need to know when, how much, and if you’re even allowed to take CBD. Just like any product, you need to know the pros, cons, and effects that you might experience before purchasing CBD.

Maxime Beats

Maxime is a freelance writer who mainly writes for the CBD industry. She has been with CBD Flower USA for several years and is highly educated in the background of CBD products. She has a degree in journalism and has been a freelancer for the last 10 years. She is diverse in her offerings and enjoys crafting words that others will find interesting, relatable, and relevant.

“The industry is filled with new and exciting products that include CBD…”

However, when buying online there is a lot of room for fakes and scams. So, it is absolutely necessary to take the time to educate yourself on CBD and know exactly what you are looking for. In return, you do not just want to go with any online vendor or local retailer.

You want to make sure that they are selling products that are of high quality and can offer you the best possible experience. In doing so, you will have to take the time to read reviews, make sure they conduct third party lab testing, and actually have some interaction with the company before purchasing a product. These things will allow you the chance to evaluate the company and decide if their products and services can meet your needs.

Jim Collins, PhD


Jim Collins, PhD is a nationally-recognized Gerontologist, author, speaker, and entrepreneur based in Ohio. His 30-year career includes experience in geropsychiatry, skilled nursing care, assisted living, home health and hospice. Jim has had a major focus on education and trains tens of thousands of healthcare professionals across the country.

“Because there are so many companies and brands of CBD flooding the market, consumers should be educated on a number of issues…”

First and foremost, why is the consumer using CBD? What symptoms or health conditions will the CBD used to treat? Will it be used for aches and pain, stress or anxiety, mood problems, or depression?

Next, the consumer should identify how much THC is in the product. This is critical if he or she can be drug tested at their place of employment. The legal limit is 0.3%, although many brands offer THC free products.

Another important number to look for is the amount of CBD in the product. Some brands may contain 30% CBD, while better brands offer 70% or greater. More is better.

Consumers should always look for the certificate of analysis on the company’s website. This verifies that the CBD has been tested for the percentage of CBD, THC, other terpenes, vanilloids, and other cannabinoids (CBG, CBN, etc.). The certificate also shows that the product is free from pesticides, heavy metals, and other contaminants.

How the oil was extracted from the hemp plants should be investigated as well as where the plants were grown. Clean extraction processes are preferred (CO2), as is organic or organically-grown hemp.

Next, identify if the CBD product is full spectrum, broad spectrum, or an isolate. CBD works best when it is accompanied by other cannabinoids, terpenes, and vanilloids. Full spectrum means there is some percentage of THC present; broad spectrum means THC has been removed. CBD isolate means that everything has been removed except for CBD.

The last things to know include the CBD company’s reputation, the appearance of packaging, if customer service is available to answer questions and get more information, if there is a 100% money-back guarantee, and if the price seems right.

As you can see, there are many things consumers need to be educated on concerning the massive market of CBD products. One thing to remember is that not all CBD products are created equal. They range from junk to very high quality. It’s smart to know your stuff before purchasing or using CBD.

Gary W. Black Sr. PhD

Gary W. Black Sr. PhD is a Solid State Physics and Senior Scientist and Chief Formulator for New Spectrum Labs located in Reading Pennsylvania. Over the past 20 years, Dr. Black has been dedicated to studying hemp and utilizing the many beneficial phytonutrients found throughout the plant. He combines this with his depth of knowledge on natural materials to bring synergetic formulations within the human bio-system.

“For the last several years, CBD has been promoted as a cure-all for everything from hangnails to cancer…”

These claims are, for the most part, without merit, made by sales and marketing representatives who have not done the science and who want to capitalize on CBD’s cure-all image. This is very unfortunate, as it has caused many to spend much and receive little real healing results. This has caused a groundswell of persons claiming that CBD and its hemp based cousin molecules don’t work, when in reality it’s the combination of CBD and cannabidiol formulations, as well as their applications that don’t work.

As a person involved in the hemp materials field for over 20 years, and well before the popularity of CBD, I can say that CBD and its cousin cannabidiol molecules as produced by the hemp plant offer a wide range of health benefits. These benefits are most effective when used as a nutritional platform from which the body’s own bio-system can draw on to assist in the healing process.

CBD is not a complex subject by itself, but the application and other molecules needed in the formulation to perform the task are. Many of the other cannabidiols produced in various hemp plants and strains are necessary as precursors that are required for the CBD to perform its desired function. Most everyone in the scientific community studying hemp chemistry understands not only what CBD can do but also what all the other hemp cannabidiols, terpenoids, flavonoids, amino acids, and so on can do if they are present in the right form within the formula, so that the bodied biosystem can transport them to the target site and then deliver them to the immune system for use as nutrients needed to heal the problem area.

The problem surfaces when the hemp plant is processed, and the oils and molecules are extracted. The way the plant is grown, the strain of the plant, the soil, the harvest time and conditions, as well as the harvested plant handling such as drying, storing, and the extraction method of processing of the plant materials such as CBD all have an impact.

We discovered years ago that the variability of the environment, plant genesis, and the variables noted previously introduced too many changes into the final chemistry of the extract to accurately predict the formula’s exact chemistry and therefore the beneficial application as a product. For these reasons, our team decided to use an extraction process that removed all of the hemp plant chemistry desired in a pure and separate state, then added them back into a formula of desired chemistry for a range of beneficial uses.

Once the extraction processes were developed and the recombining of the hemp natural elements reformulated, it was discovered that the formulas were predictable, but the delivery and transport into the body was not, and depending on method you could receive as little as 5% or as much as 35%, but never much more. Based on this shortfall, we decided to utilize a molecule delivery system developed and patented by Black named BioFulmate™. This highly cationic natural organic material transports and delivers its cannabidiol molecules on key, based on the body’s own electrochemical response, resulting in getting as much as 75% of the desired ingredients to the targeted area.

Estelle Russo

Estelle Russo is the Founder of Paleo Safe and a Certified Personal Trainer who calls Texas home. She combines the latest personal training trends and advice on healthy eating with her clients and readers online.

“Many of my personal training clients have asked about incorporating different forms of CBD with their workout plan…”

My biggest piece of advice is to check the label and do your research. CBD by itself offers many health benefits, especially for hard-core athletes and weight lifters that take extra wear and tear, but no two brands are the same.

Check the label and warning labels to see the exact dosage and read the full ingredient list to make sure you are consuming CBD and not something with THC, or you might be in for a rough few hours!

Brian Edmonds


Brian is the Founder of New England Hemp Farm.

“Education is absolutely critical when purchasing CBD because it is a completely unregulated market…”

I have heard countless people refer to this industry as the wild west, and in many ways it is. The FDA has not set any standards for regulation surrounding CBD, which allows for some companies to get away with not testing their products for heavy metals and other dangerous contaminants. A CBD consumer should always check to see if the product they are purchasing has a certificate of analysis (COA) that confirms the purity and quality of the CBD.

Another reason why education is so important in this industry is because there are thousands and thousands of different companies and products out there that all promise spectacular benefits. This can make it difficult to decipher between gimmicks and actual therapeutic products. With the proper knowledge, however, gimmicks become easy to recognize and avoid. This is especially true with consumables and tinctures because the majority of consumers believe that you will feel the effects after a single dose of CBD. This information is false, as any form of ingestible CBD actually takes three to seven days to build up in your body before it starts to work. It is important to know this in order to avoid buying single-use gimmick products such as soft drinks or candy bars. Things like these may provide you with a placebo effect, but they will not give you the benefits of CBD unless you are consuming them every day.

Education is also significant when purchasing CBD because you must know how to correctly use the product in order to feel the benefits. For example, you should know that a tincture must be taken sublingually every day in order to work. It is very important that you let your dose sit under your tongue for one to two minutes so that it absorbs into your bloodstream. An uneducated consumer may decide to mix their dose into a drink to make it taste more pleasant, but this will completely dilute the dose, losing most of the potency. Another common mistake is when consumers will try to use spot treatment with ingestibles. They will eat a gummy once every couple of days, just when they are feeling stressed. Despite the possibility of a placebo effect, this will not actually give you the benefits of CBD. As I mentioned before, ingestible CBD must be taken every day in order to build up in your body before it starts working. The only instant-acting products in this industry are smokeables and topicals.

Simon Read

Simon Read is the Founder of PPS Advisory.

“Education is important for purchasing CBD products because…”

  1. You can research and find out if it is good for you or not.
  2. The quantity or content of the CBD product is important. If you are educated, you know how to research a product’s quality.
  3. CBD rules and regulations differ by country. So if you are educated, there are better chances of you being aware of those rules, which will help you avoid any legal issues.
  4. If you are educated and can think for yourself, then nobody can fool you. It is observed that a lot of illiterate people are prone to addiction. So, education helps you think about what is good or bad for you and your health.

Tim O’Brien

Tim O’Brien is the co-owner of The Healthy Place.

“Some education or at least having someone that you can trust is important when considering which CBD product to purchase…”

We all know that CBD is powerful. We have heard wonderful stories about it helping people with all sorts of different health conditions and struggles. What most do not know is that there is a continuum, from synthetic CBD oil all the way up to a full spectrum, robust cannabinoid and rich with terpenes products. With such a range, some education or guidance is helpful.

After selling tens of thousands of bottles from dozens of different companies, I found out what makes the better brands stand out from the not-so-good brands. Sourcing, price points, cannabinoid profile, terpenes, and third party testing are some examples. Each of these is an important point in choosing a quality CBD oil product.

I have worked in the supplement and natural medicinal world for almost twenty years. I am passionate about the chance to minimize suffering and improve quality of life. CBD has been the most powerful and effective nutraceutical I have ever worked with. It pays to gain some education on this powerful botanical.

Macey Wolfer


Macey Wolfer is a CBD educator and writer who helps run, a database of verified pure and potent CBD products for humans and pets.

“Many consumers believe CBD is regulated by some force, but it isn’t…”

Some states may impose their own regulations, but as a whole, the industry is lacking regulation all around. That means a lot of products can get away with being low quality since nobody is checking on their contents. It also means impurities like pesticides, microbial contaminants, and heavy metals can be found in CBD products.

Consumers who have educated themselves about CBD can make informed choices. First, they’ll know how to find a lab report, and even more importantly, they’ll know how to read it. If the report is missing information, a well-educated consumer will know to try a different product.

April Hatch, RN

April Hatch, RN is the founder of Cannabis Care Team.

“Something like Tylenol can be purchased anywhere, and people know what they are getting and what to expect…”

Tylenol and the generic brands all have the same dose and same ingredient. We just don’t have that with CBD; each brand or bottle may have a different dose or different ingredients.

There are three types of CBD – isolate, broad spectrum, and full spectrum. Each has its pros and cons, and the full spectrum contains trace amounts of THC. If customers cannot have THC in their system, they need to know how to find the appropriate products. It could cost them their job if they don’t understand this.

CBD is loosely regulated, and claims have not been approved by the FDA. With this lack of oversight and regulation, patients need education to know how to find safe, quality products themselves.

There is an abundance of CBD products, and not all are created equal. CBD comes from all over the world, and a variety of practices are used when growing it. It is critical that CBD is clean and safe, and because the hemp plant is a bio-accumulator, it pulls all of the toxins like pesticides and heavy metals out of the ground. These are not safe to consume, but unless a customer knows what to look for, they may end up purchasing products that contain these toxins. Patients need to know how to find and read the lab testing, called a certificate of analysis.

CBD dosing can be very individualized. It’s not one size fits all, and more does not necessarily mean more benefit. Patients need to know what to expect and know that it can take some experimentation to find the best dose for them.

CBD is costly, and consistency is key. If patients do not understand this, they often feel they have wasted their money when it doesn’t provide the effects they were looking for right away.

Physicians and other healthcare professionals may not understand CBD, its potential effects, and what medications it may interact with. Education is critical because customers need to be aware of what medications CBD may increase or decrease the effects of.

Oils, inhalation, and ingestibles all have different times of onset, durations, and different bioavailability. Taking a 10 mg CBD gummy is not the same as taking 10 mg of an oral tincture.

Jelena Alex Djurovic


Jelena works with Healthworx CBD, a Colorado based CBD company.

“Claims about CBD’s therapeutic benefits have created a vast demand for CBD and turned CBD production into big business…”

It’s never been easier to buy CBD from anywhere from the neighborhood drugstore to CBD online stores. But, there are a few important things that users must have in mind before buying CBD products.

The hemp source is one of the most important things to consider when choosing the right CBD vendor or product. Manufacturers can source it from local farms or abroad. US farms are better sources of hemp because you can verify the farming techniques used, including the use of herbicides and heavy metals. Also, independent source lab results attesting to the composition of the CBD product are crucial. COAs not only show the ingredients but also indicate the spectrum and potency of the product.

Reading and researching about the CBD spectrum and its potency will also be of great help and can keep you from making bad decisions and eventually giving up on CBD. However, you should beware of substandard products since the CBD industry is mostly unregulated.

If you intend to use CBD alongside other medications, consult your doctor first. You should also remember that different people react differently to different things. So, taking things slowly and using an educated approach might do wonders for you in the long term.

Ben Baker


Ben is the CFO at Baker Bros Public Relations.

“You need to know what you are buying…”

I have people come to my little shop and say CBD does not work for them. I give them a sample dose and two minutes later, they are stunned. Mine worked.

People need to understand that hemp oil is not the same thing as concentrated CBD oil. CBD is a part of the overall makeup of hemp oil. Unless you are allergic to something in hemp, the hemp oil won’t hurt you. It may do a little good, but you won’t get the same pain and relief effects from concentrated oil products.

Dr. Jeremy Riggle


Dr. Jeremy Riggle is the Chief Scientist at Mary’s Brands, a Denver based cannabis company founded in 2013.

“Not CBD products are created equal, and consumers should do their research…”

At Mary’s, we source only organic, locally grown CBD for our products. We also provide certificates of analysis for both raw materials and final products. Finally, we base all of our formulations on what has been demonstrated to be effective from the scientific research literature, so we have been as thorough as possible in providing quality CBD products.

To ensure you are using a high quality CBD product, you have to ask questions. For example:

  • What type of CBD extract does it contain – full spectrum, broad spectrum, isolate, etc.?
  • Where is the raw material sourced from?
  • Does the producer use organic and sustainable agricultural practices?
  • Does the supplier have a certificate of analysis showing test results for pesticides, heavy metals, residual solvents, microbials, cannabinoid potency, and terpene profile?

Hans Enriquez


Hans is the Founder of Lazydaze Counterculture Cafe.

“One of the most important aspects of any sale is product knowledge…”

We have been fortunate enough to be in a position to educate, correct misinformation, and re-introduce cannabis to a wide range of customers who may or may not know that our body has an endocannabinoid system that regulates bodily functions.

We encounter clients of all ages, ranging from 18 to 80, requesting information on the latest most innovative products and the research and testimonials to match.

As a business, we must filter through the snake oil and ensure our customers that the products we are recommending are of the highest quality and have been carefully selected to be on our shelves.

Dr. Jenna Liphart Rhoads

Dr. Jenna Liphart Rhoads is a registered nurse and a nurse educator. She earned a BSN from Saint Francis Medical Center College of Nursing and an MS in nursing education from Northern Illinois University.

“Education is critically important when purchasing items that contain CBD…”

While generally safe, CBD does have the potential to negatively interact with prescription medications and cause adverse side effects or render prescription medications less effective. Consumers should also be educated about the need for correct dosing of CBD, as the effectiveness of a CBD product may be higher in individuals who are small in body mass than those with a larger body mass.

Additionally, different types of CBD products have better efficacy depending on how it is applied or consumed. For example, topical CBD is useful to help reduce muscle pain and soreness, while sublingual (dissolves in the mouth) is best used for sudden onsets of stress and anxiety. In short, it is vital that consumers of CBD are educated about the substance and the products to ensure safety, as well as to ensure the correct dosage and the correct route of administration is used.

Ryan Bradley


Ryan Bradley is the Head of Growth at CannAffiliate.

“Making an educated decision on purchasing a CBD product is very similar to the decision making process on selecting healthy products…”

You’ll want to look for indicator ingredients. In other words, ingredients that the manufacturer selected that will show at what level the remaining ingredients will most likely be at. For example, if you see a product with high fructose corn syrup, there’s a good chance the remaining ingredients also won’t be of high quality. On the other hand, if a product has organic unrefined coconut palm sugar for their sweetener, you know the manufacturer is being very particular about the quality of ingredients they’re putting in, so there’s a higher chance the rest of the ingredients will be quality as well.

The same process goes for CBD. For CBD, you’ll want to keep an eye out for full spectrum, broad spectrum, and isolate. If you’re not worried about a miniscule amount of THC (under 0.3%), full spectrum hemp will be the healthiest as it will contain not only CBD but also all of the surrounding cannabinoids which cause the entourage effect. In other words, your body utilizes all of the available cannabinoids the hemp plant produces in addition to CBD, so your body can pick and choose what it needs for your endocannabinoid system.

Broad spectrum is basically the same thing, but it’s been scrubbed of all THC. That stirs a whole other conversation about what process they use for that. Usually, the brand will explain their methods, so just choose a brand you trust.

CBD isolate products like to tout that they’re THC free but fail to mention that they’re also free of all other cannabinoids. Most of the studies out there on CBD show that you need the synergy of the entourage effect in order for your body to get the most out of the CBD you’re ingesting. With that in mind, isolates shouldn’t be the go-to product unless you have to. Some CBD can still be better than no CBD. Be sure to examine the other ingredients in the product to make sure the brand has high standards for what they’re putting in there. If you see CBD isolate plus a lot of artificial colors, flavors, etc., then you should probably stay away as if it was any other product. If you see that, they’re most likely just riding the health wave of CBD while pushing out an inferior product in order to make an easy buck.

Maxwell Kent


Maxwell Kent is a Content Writer at CBD Choice.

“Without a doubt, the most important reason for CBD education is managing expectations…”

Such as expectations regarding dosage, effects, pricing standards, and more. A little bit of research can go a long way towards ensuring you have a good CBD experience and don’t fall victim to false promises.

CBD has been proven to offer a host of benefits for several debilitating conditions, including pain, anxiety, sleep disorders, and epilepsy. But, hearing some of the exaggerated claims made by less-than-reputable CBD manufacturers, it’s no wonder that some new users are disappointed with their results. No, CBD won’t cure your hair loss, it won’t prevent COVID-19, and it won’t treat ED (at least, no reputable studies have shown it at this time).

And yet, many new users fall victim to such claims, touted by profit-motivated hucksters selling their CBD products as miracle panaceas for whatever ails you. What’s worse, those same hucksters are often selling their products at wildly inflated prices or falsely marketing their products as ‘CBD’ even when they contain no CBD at all!

In short, CBD education is vitally important to ensure that CBD is right for you. While it’s a wonderfully effective compound with very few, if any, side effects for most users, it’s important to align your expectations for CBD’s effects, pricing standards, and how it can fit into your wellness regimen.

Cheryl McColgan


Cheryl is the founder and editor of Heal Nourish Grow. She helps others develop the confidence and habits to create lasting change and greater health by sharing her wealth of knowledge and over 25 years of experience in psychology, fitness, nutrition, yoga, health, and wellness. Helping others reach their personal version of ultimate wellness is her passion.

“At this point, CBD is not really regulated, so it’s important to do your homework before choosing a brand…”

As with anything you’re going to consume on a daily basis, you want to make sure the ingredients are as clean as possible. The main things to look for are extraction method (avoid solvent extractions), full spectrum and lab tested. These things ensure the product is not contaminated, has the full plant that works synergistically, and shows the exact percentages of active ingredients. This can be particularly important if you are in a job that requires drug testing, as some CBD oils can contain small amounts of THC.