SOUTH WINDSOR — Standing beside a vast field of freshly planted hemp seedlings, Tariq Farid, the founder and former CEO of Edible Arrangements, made official Wednesday his plunge into the booming Hemp Extract market with the public debut of his new business, Incredible Edibles.
“We’re about health, not the high,” Tariq Farid explained to a small group of elected officials, farmers, and reporters gathered at Kasheta Farms off Main Street in South Windsor as he announced Incredible Edibles.
Why Kasheta Farms?
The farm set aside roughly 20 acres of land to cultivate hemp seedlings as Farid aims at keeping his latest venture within the state. Farid, the founder and CEO of Edible Arrangements, started the company, known for gift deliveries featuring fruit bouquets and chocolate covered strawberries, in Connecticut.
“We’re proud of the healing effects that Hemp Extract can offer, and we’re proud to be planting the first seeds here in Connecticut…I started right here in Connecticut. Business comes and business goes, but then there’s life, and my life and the lives of my family are here.”
Incredible Edibles, which plans to sell hemp extract -infused products that leverage their existing and successful business model as Edible Arrangements. Additionally, Farid and team look to benefit from the Connecticut Hemp Research Pilot Program, which launched in May 2019 by the state Agriculture Department.
Hemp Extract is Not Cannabis
Ed Kasheta, whose family operates the farm, took the platform to ease unfounded concerns around the new crop. He explained the difference between cannabis and hemp, which helped clarify any misconceptions in the community that were are under the false impression that hemp is actually marijuana. For reference, hemp plants are licensed and legal to grown under state and federal regulations as long as their content of THC, the psychoactive component in hemp’s cousin, cannabis, remains at or below 0.3 percent.
“This is not about growing weed. This is an entirely different product, and we’re actually making that product a lot safer because companies like Incredible Edibles will know exactly where this hemp is coming from.”