Frequently Asked Questions

What is our mission?

We’re on a mission to enable people to “Live Their Incredible Life” through better nutritional health and wellness rooted in plant-based, all-natural products. We deliver all-natural, healthy and delicious indulgence through a highly curated product portfolio that includes superfoods, spices, CBD and healthy treats.

What are our “Five P’s”?

Our five P’s (Promise, Product, Places, People and Purpose) are our compass. They steer and direct every decision that we make…and ensure that every decision made is in the best interest and of most benefit to our customers.


  • Lead from a “food first” experience.
  • Always address a consumer’s health and wellness needs for the Superfoods we offer.
  • Focus on health aspects of Hemp CBD. “Health, not High”.
  • Always provide easy to understand, yet comprehensive, education and information.


  • Use only quality, traceable and trusted ingredients from reputable suppliers.
  • Develop and produce best-tasting infused consumable products on-site and in food-grade facilities.
  • Ensure full compliance and adhere to all applicable regulations.
  • Execute independent lab testing to provide COA’s on all products.


  • Warm, bright and inviting retail experience:
  • Consultative approach to understand consumer needs
  • Abundant education
  • Multi-channels: online, in-store, curbside pickup and local home delivery


Retail Associates

  • Strong communication skills and engaging with consumers
  • Product and industry knowledge
  • Empathetic

Brand team

  • Understand and adopt the company 5 P’s
  • Truly believe in the health and wellness opportunity for consumers


  • Be the leaders of great-tasting, healthy CBD, Superfoods and low-dose cannabis edibles focused on health and wellness needs.
  • Be thought leaders in all-natural, plant based, health and wellness solutions, and the normalization of cannabis-use for health and wellness.
  • The Incredible Edibles brand and social programs will take care of our community.

What is a Superfood?

A superfood is a nutrient-dense, calorie-sparse food that benefits health and well-being. The best superfoods are certified organic, non-GMO, and raw if possible. A key superfood characteristic is being incredibly high in antioxidants, vitamins or other phytochemicals that are a diminishing part of the standard American diet.

What are the highest demand Superfoods categories?

Dark leafy greens, berries, green tea, purposeful ingredients (eg. Turmeric and Moringa), vegetable and fruit powders and ginger.

Why dark leafy greens?

Dark leafy greens are demonstrated to reduce your risk of chronic illnesses, including heart disease and type 2 diabetes. Dark leafy greens also contain high levels of anti-inflammatory compounds known as carotenoids, which may protect against certain types of cancer. The most popular types of dark leafy greens include: Kale, Swiss chard, Collard greens, Turnip greens and Spinach.

What are the benefits of berries?

The strong antioxidant capacity of berries is associated with a reduced risk of heart disease, cancer and other inflammatory conditions. Berries may also be effective in treating various digestive and immune-related disorders when used alongside traditional medical therapies. The most popular types of berries include: Acai (boost the immune system), Amalaki -Indian Gooseberry (strong anti-inflammation), Blueberry, Raspberry, Goji Berry and Elderberry.

What are “Purposeful Ingredients” and what are their benefits?

Turmeric and Moringa are two of the best-known purposeful ingredients that can add significant health benefits to foods and beverages. Turmeric’s anti-inflammatory and antioxidant attributes have turned this medicinal spice into the industry’s hottest ingredient ($11 billion in sales in the year ended July 7, 2018). Moringa is a tree with leaves more nutritious than kale that provide powerful anti-inflammatory benefits rivaling those of turmeric. It is grown abundantly in the tropics and is known in ancient cultures as the “Tree of Life.”

The benefits of Turmeric and Moringa include:

  • Curcumin is the active compound in turmeric. It has potent antioxidant and anti-inflammatory effects and is the focus of most research surrounding turmeric.
  • Studies show that curcumin may be effective in treating and preventing chronic diseases such as cancer, heart disease and diabetes.
  • It may also aid wound healing and pain reduction
  • Moringa contains many healthful compounds such as: vitamin A, vitamin B1 (thiamine), B2 (riboflavin), B3 (niacin), B-6, folate and ascorbic acid (vitamin C), calcium, potassium, iron, magnesium, phosphorus, zinc. It is also extremely low in fats and contains no harmful cholesterol.

What are the health benefits of Green Tea?

Green tea is rich in antioxidants and polyphenolic compounds which have strong anti-inflammatory effects. One of the most prevalent antioxidants in green tea is the catechin epigallocatechin gallate, or EGCG.  EGCG is likely what gives green tea its apparent ability to protect against chronic diseases including heart disease, diabetes and cancer. Research also indicates that the combination of catechins and caffeine in green tea may make it an effective tool for weight loss in some people.

I've heard so much about Green Tea. Why is it considered a Superfood?

Ginger root contains antioxidants, such as gingerol, that may be responsible for many of the reported health benefits associated with this food. Ginger may be effective for managing nausea and reducing pain from acute and chronic inflammatory conditions. It may also reduce your risk of chronic illnesses such as heart disease, dementia and certain cancers.

What is Cannabidiol (CBD)?

Cannabidiol (CBD) is one of at least 85 active cannabinoids identified within the Cannabis plant. It is a major phytocannabinoid, accounting for up to 40% of the Cannabis plant’s extract.  Cannabinoid receptors are utilized endogenously by the body through the endocannabinoid system.

Is CBD Legal?

On December 20, 2018 President Trump signed the Farm Bill making Hemp federally legal.

CBD is legal in some form in all 50 states.  Some states allow the infusement of CBD into food and beverages.  Others do not but look the other way when it comes to enforcement.  Some states are diligent in their enforcement of local state law that prohibits infusement.

Will I get “high” if I take CBD?

CBD from Hemp is non-psychoactive and will not impair the user or get them high. Hemp derived CBD contains less than 0.3% THC.  Some products (isolates) contain zero THC altogether.

Will CBD cause me to fail a drug test?

Generally speaking, no.  Drug tests are set at different readings to search for the presence of THC.  The safest thing to do is to either ask your Doctor, or purchase products with zero THC.

How is hemp different from marijuana?

Although both marijuana and hemp are part of the same “cannabis” species of plants, they are two different plants. They also have differences in concentration of Hemp Extract and THC (Tetrahydrocannabinol, the psychoactive natural ingredient in marijuana). Marijuana is cannabis that contains more than 0.3% THC, whereas hemp contains larger amounts of Hemp Extract and trace levels of THC, less than 0.3% of THC.

What is the Endocannabinoid System?

The endocannabinoid system (ECS) is a complex cell-signaling system identified in the early 1990s by researchers exploring THC, a well-known cannabinoid.

The ECS plays a role in regulating a range of functions and processes, including:

  • Sleep
  • Mood
  • Appetite
  • Memory
  • Reproduction and Fertility

The ECS involves three core components: endocannabinoids, receptors, and enzymes.

Endocannabinoids:  also called endogenous cannabinoids, are molecules made by your body. They’re like cannabinoids, but they’re produced by your body.  The two key endocannabinoids are anandamide (AEA) and 2-arachidonoylglyerol (2-AG).  These help to keep internal functions running smoothly.

Endocannabinoid Receptors:  these receptors are found throughout your body. Endocannabinoids bind to them in order to signal that the ECS needs to act.  There are two main endocannabinoid receptors: CB1 receptors, which are mostly found in the central nervous system, and, CB2 receptors, which are mostly found in your peripheral nervous system, especially immune cells.

Endocannabinoids can bind to either receptor. The resulting effects depend on where the receptor is located and which endocannabinoid it binds to.  For example, endocannabinoids might target CB1 receptors in a spinal nerve to relieve pain. Others might bind to a CB2 receptor in your immune cells to signal that your body’s experiencing inflammation, a common sign of autoimmune disorders.

Enzymes are responsible for breaking down endocannabinoids once they’ve carried out their function.  There are two main enzymes responsible for this:  Fatty acid amide hydrolase, which breaks down AEA, and, Monoacylglycerol acid lipase, which typically breaks down 2-AG.

What are terpenes?

Much like other cannabinoids, terpenes can enhance a product. Many terpenes have been found to have medicinal and therapeutic value. If a Certificate of Analysis indicates the terpenes found in the extract, this is simply a bonus.

Terpenes are known to contribute to the taste and aroma of plants.  Common terpenes include Myrcene, Limonene, Pinene, Bisabolol and Linalool.

How does CBD work?

CBD interacts with many different receptors, proteins, and other chemicals in the brain: These interactions create changes in the activity of neurotransmitters, hormones, and other cells throughout the brain and body. Through these interactions, CBD appears to be able to affect many of the body’s functions, from emotional regulation, sleep-wake cycles, pain inflammation and seizures.

CBD interaction with our Endocannabinoid System: Our bodies produce their own cannabinoids, as part of what’s known as the endocannabinoid system. This system is involved in regulating many physiological processes, including mood, pain perception, appetite, and cognitive functions. CBD interacts in part with the body’s endocannabinoid system and its receptors.

What is a Certificate of Analysis (COA)?

A Certificate of Analysis, or COA, is a document issued by an accredited and third-party laboratory that details the full composition of a CBD product. This includes the list of cannabinoids, terpenes, microbiological levels and possible contaminants such as heavy metals, pesticides and/or solvent residue.  All Incredible Edibles products have a current 3rd party verified COA.

Why is a COA essential?

Unfortunately, there are many shady and bad acting CBD companies. It can be difficult for the average consumer to determine by their own means if a CBD product is good or bad. The lack of specific industry standards generates incorrectly labeled products and half-knowledge about the item.  Consumers can be easily deceived about what they are really paying for.

Most consumers just don’t pay attention to product content. This is the reason COAs are a must-have for reliable, regulatory-abiding CBD manufacturers. They unveil the true composition for each product.

Why is it important to check who completed the COA analysis of CBD products?

Only an accredited laboratory can give precise results, not CBD manufacturers, brands or retailers.  Having a third-party lab test provides an accurate report and gives the consumer 100% accurate information about the product composition.

With a COA, you will find information about the product that includes when the test was held, who executed it, and who requested it. Each COA has its certificate ID.

Usually, test results in COA are shown in one of the following ways:

  • Milligrams (mg) of CBD in the full product,
  • Milligrams (mg) of CBD per gram (g),
  • Milligrams (mg) of CBD per milliliter (ml)

What are the most common cannabinoids that you will see on a COA?

CBG — Pain reduction, anti-inflammatory, bone stimulant, anti-bacterial and anti-parasitic.

CBC — Pain reduction, anti-inflammatory, anti-bacterial, anti-fungal and anti-depressant.

CBN — Pain reduction, antispasmodic and anti-insomnia.

What are all the acronyms that you see on a COA?

At the top of the table you will see three acronyms:

LoD (Limit of Detection), LoQ (Limit of Quantitation), and LoB (Limit of Blank). 

LoD:  This is the lowest value that the testing instrument can detect the presence of a substance or compound.

LoQ: Generally, for the laboratory to report a result value, the number must be greater than or equal to the LOQ number listed in each row of the test column for each compound tested.

LoB (also known as The Critical Value):  is the highest apparent analyte concentration expected to be located when replicates of a blank sample containing no analyte are tested.

What is Microbial and why is it tested?

A microbial test provides all information about microbiological contamination such as salmonella, yeast, and molds.  Some people have a weak immune system and cannot tolerate any contamination, and some have medical conditions that prohibit them from consuming even “safe” levels of these microbes.

What are signs that you shouldn’t purchase a product?

When you review a COA don’t forget to pay attention to the following points:

Hemp CBD products cannot contain above 0.3% THC. If the percentage is higher, then it’s considered marijuana and may not be legal.  The COA must match the advertised CBD content on the product’s label.  In addition to CBD, the COA cannabinoids list should contain at least small amounts of CBDa, CBG, CBC, CBN, and/or other cannabinoids.

Always check the date, lot number, and the photograph of the packaging. If the test date was a long time ago, the lot number doesn’t match it, or the product packaging has changed, the COA may be invalid.

Is it safe to take CBD with other prescription medicine?

CBD can interact with other substances, and it is extremely important to be aware of potential CBD drug interactions.  For your safety and health, always consult your physician if you are considering taking CBD in conjunction with any other prescribed medication.

Studies have shown that CBD and other plant cannabinoids can increase the effects of drugs used for blood-thinning (e.g. warfarin) or drugs with a risk of blood-thinning (e.g. ibuprofen).

Interactions with sedatives:  When combined with sedatives, cannabinoids can increase the effects of the medication. While the interaction between CBD and sedatives does not seem to have a directly negative effect on the user, the potential impact CBD can have on sedatives is not fully known.  To be safe, users should avoid combining CBD with sedatives.

CBD and Chemotherapy Treatment:  Many chemotherapy drugs are formulated with the understanding that the drug will be metabolized at a certain rate before entering the body. By introducing CBD to the equation, the metabolism process is inhibited, which may result in higher concentrations of the chemotherapy drug to enter the bloodstream than intended.  While CBD has shown to alleviate cancer-related pain and potentially slow the growth of cancer, if it is combined with chemotherapy treatment, the amount and type of cancer medication administered must account for the presence of CBD.

How to choose the right concentration of CBD?

Start with products featuring a low to moderate dosage, then gradually work your way up to a higher dosage if needed.  If you don’t see the desired effect after this period, increase your dosage. Once the desired effect sets in, you will be able to establish what concentration of CBD is best for you.

Calculate cost per dose:  Cost per dose is a factor to consider before purchasing CBD products. Even though higher concentration products might be more expensive, they often offer a greater value over the life of the product.  For instance, a 500mg bottle of CBD oil will likely cost you less than if you were to buy two 250mg bottles.

Compare concentrations:  Compare the stated CBD concentration.  By using a higher concentration of CBD, you will use less product per dose and likely pay less over the lifetime of that product.

Delivery method:  Almost as important as choosing the right concentration of CBD is the delivery method, or how you plan to ingest the CBD.  CBD oils allow for sublingual delivery. This means dropping CBD oil directly under the tongue, making for an efficient route of delivery.  Capsules that are swallowed with water allow for discreet, controlled doses of CBD to be administered.  Edibles allow for unique flavor profiles but take long to take effect.  These products may all contain the same ingredients, but will differ when it comes to accessibility, convenience, and even effect.

Understand extraction methods:  The industry standard is supercritical CO₂ extraction. This method uses carbon dioxide under high pressure to isolate, preserve, and maintain the purity of CBD.  CO₂ extraction doesn’t involve any toxic substances.  Additionally, alcohol/ethanol extraction is extremely popular and efficient. CBD can be stripped from the plant by soaking it in ethanol or a high-purity alcohol. This method is classified as GRAS (Generally Regarded as Safe) by the FDA.

How long does it take for CBD to work?

The way that you consume CBD tends to have the most dramatic effect on its effectiveness timeline.

Dosage: Start low and Go slowIf you’re new to CBD, it’s recommended that you start with a small dose.  This helps you ease into the experience and get a feel for what impact CBD has on your body. However, if you’re too conservative with your dose, you might not feel anything at all.

Concentration: Higher concentration CBD products tend to produce more dramatic results. Again, beginners should start with either low concentrations, or stick with a low dose (if you’re consuming a higher concentration CBD product).

Individual Biological Factors: Your gender, weight, health, metabolism, and experience levels can all influence how you respond to CBD and how long it takes for it to work.

Different Consumption Methods:  Inhalation: Fastest method with effects typically felt within minutes. Smoking or vaporizing CBD causes it to go straight to your bloodstream through the lungs.   Topical: Applying CBD to the skin or a localized area can produce immediate effects for some situations. If you’re using CBD to help with something like stress, then a topical application could take longer and may not have the desired result.  Sublingual Application: This method involves applying a tincture or liposomal spray directly under the tongue. Many feel the effects within 15-30 minutes.  This method is one of the most preferred ways to take CBD for both the speed and effect. The reason why this is so effective is due to a vast network of capillaries (tiny blood vessels) under your tongue that helps the compounds get absorbed quickly into your bloodstream.  Orally: If you swallow a capsule or consume an edible like a gummy, chocolate, or protein bar, expect it to take about 60-90 minutes for the CBD benefits to work. The reason this method takes longer than any other method is that it must go through your digestive system before it can be absorbed into your bloodstream. Though this takes the longest to take effect, it tends to last the longest. Taken with or without food: You can speed up the effect by taking CBD on an empty stomach (within 30 minutes). However, if you’re taking CBD with food, especially a large meal, it could be one, or even two hours, before you feel anything.

What are the potential benefits of CBD?

For Fighting Insomnia: CBD can reduce anxiety, which may be helpful in reducing sleep difficulties and improving sleep quality. Additionally, it has been shown to reduce insomnia in people who suffer from chronic pain.

For Depression and Anxiety: CBD may help improve both depression and anxiety, at least in part through its interactions with serotonin receptors in the brain. Research shows that CBD can reduce both mental and physical symptoms of anxiety. CBD can be an effective treatment for social anxiety.

Scientists are also studying the possible benefits of CBD for bipolar disorder.  CBD has been recognized as having anti-psychotic effects. CBD appears to reduce the psychotic symptoms of schizophrenia and may offer a significant new treatment for this and other mental disorders.

For pain: The ECS is involved in managing pain perception. CBD is used in the treatment of pain in many different forms, including chronic and difficult-to-treat pain that’s associated with headaches, migraine, arthritis, and multiple sclerosis.

For epilepsy: One of the most promising developments for CBD is as a treatment for epilepsy. Scientists have researched for many years the anti-seizure capabilities of CBD. Recently, CBD has been shown to be effective in people whose epileptic seizures are resistant to other treatments.

For addiction: There’s promising evidence that CBD may be useful in treating substance use disorders, including addiction to opioids, alcohol, tobacco, cocaine and amphetamines, cannabis, and nicotine. One study demonstrated CBD could reduce by 40% the number of cigarettes consumed by smokers trying to quit.

CBD may aid in the growth of new brain cells:  Recent research indicates that CBD may play a role in the growth of new brain cells, a process known as neurogenesis. CBD is also widely recognized as having antioxidant and anti-inflammatory abilities, which make CBD a promising therapy for a wide range of conditions, including neurological disorders, autoimmune diseases, chronic pain and depression.

What is the difference in isolate, broad spectrum, & full spectrum?

CBD isolate:  CBD isolate is a crystalline solid or powder that contains 99% pure CBD. A traditional extraction process removes all the active compounds from the cannabis plant, followed by a refinement process that strips away all other phytocannabinoids, including THC, and any plant matter, leaving behind nothing but the CBD chemical compound in its purest form.

Best For:

  • Individuals who were recommended to specifically take high doses of CBD
  • Individuals with sensitivity to THC or other cannabinoids
  • Individuals who regularly undergo drug screening tests
  • Individuals who prefer light flavors or no flavor
  • Individuals living in states that have strict THC-laws
  • First-time users that may be hesitant about other cannabinoids

Broad Spectrum CBD: Broad spectrum CBD is a bit of a mix between Full Spectrum CBD and CBD Isolate.

Like Full Spectrum CBD, the other compounds found within the plant are preserved in the extract; however, like CBD Isolate, THC is completely removed.

Best For:

  • Individuals with conditions that CBD isolate alone could not alleviate
  • Individuals with sensitivity to THC
  • Individuals living in states that have strict THC-laws
  • First-time users that are hesitant about THC
  • Individuals who regularly undergo drug screening tests

Full Spectrum CBD:  Full spectrum CBD is an extract that contains all compounds that are naturally occurring in the plant, including terpenes, essential oils, and other cannabinoids.

The full spectrum of cannabinoids, terpenes, and essential oils extracted from the plant work together to magnify the therapeutic benefits of each individual cannabinoid. This is commonly referred to as the “entourage effect”.

Best For:

  • Individuals with more severe conditions or conditions that CBD isolate and Broad Spectrum could not alleviate

How is CBD taken?

  • CBD Oil Tinctures
  • Water Soluble CBD
  • CBD Paste
  • Edibles
  • Creams and Salves
  • Vape
  • Bath & Body products
  • CBD Pet Products

What are Superfoods?

Superfoods are foods that are mostly plant-based but also some fish and dairy.  They are thought to be nutritionally dense and thus suitable for one’s health. At Incredible Edibles, we are focused on Superfoods that feature significant health benefits and combine well in food and beverage offerings.  Superfoods that we are most interested in include:

  • Dark leaf greens,
  • Berries,
  • Purposeful ingredients, including Turmeric and Moringa,
  • Green Teas
  • Ginger

What are low-THC cannabis edible products?

Great tasting, 5mg Maximum THC content per serving.

Why consumable products?

  • Consumables are emerging as the growth leader during Covid-19, with sales up 28% as of 4/2/20. 35% of cannabis consumers purchased at least one infused edible or beverage product in 2018 (source: Headset), and that number is sure to rise.
  • 43% of consumables consumers prefer low-dose products, defined as products containing less than 10 mg of THC per serving.
  • Among all generations, consumables continue to uptick, representing 14.9% of all adult-use cannabis sales in California (source: MJBizDaily March 24, 2020, Coronavirus prompts shift in US adult-use marijuana product sales). The market share for consumables in California’s recreational cannabis market March 13-21 increased 3.3 percentage points over January and February.