Plant-based food sales in the U.S. rose by more than $1 billion between 2017 and 2019, according to data from the Plant Based Foods Association and the Good Food Institute.
Superfood is a growing product category that’s estimated to reach $5.61 billion by 2024.
Between 2011 and 2015, there was a 202% global jump in the number of food and beverage product launches with the terms “superfood,” “superfruit” and “supergrain.”1 2015 alone saw a 36% increase in new products with a “superfood” designation. (Mintel, Super Growth for “Super” Foods: New Product Development Shoots Up 202% Globally Over the Past Five Years, May 5, 2016).
In 2017, Superfoods accounted for approximately 19 percent of “super” food and drink launches in the United States. (statista, 2018, Share of “super” food and drink launches worldwide).
In 2018, the herbs and roots segment of the superfoods market in the U.S. was valued at about 9.8 billion U.S. dollars. The market was expected to reach a value of 15 billion U.S. dollars by 2025. (statista, 2018, U.S. market value of superfoods by type 2018 & 2025).
CBD
US market for foods and beverages featuring hemp-derived CBD – from relaxation drinks to gummies –worth $2.5b by 2023, or 10.5% of an estimated $23.7b CBD market.
Nearly 1 in 7 Americans purchase CBD products to manage pain, mental health, general wellness and sleep issues.
59% of those who purchased CBD for the first time planned to purchase it already and 25% did so on impulse. 7% of first-time users were recommended to do so by a Doctor.
28% of consumers who use CBD products use daily or as-needed.
40% of U.S. adults indicated a willingness to explore CBD.
Millennials with four-year degrees are currently the key CBD demographics. 56% of Millennials reported daily use of CBD, compared to 32% of Gen X and 15% of Boomers.
56% of adults 21+ do not know or are confused about the differences between THC and CBD (BDS Analytics May 2019).
58% of survey respondents said they are somewhat, very, or extremely familiar with CBD, while only 14% had never heard of it. 25-34 and 34-44 are the most aware, with 70-71% in each group reporting at least some familiarity.
69% of people say either there is no difference between the effects of CBD and THC, or they don’t know the answer (source: BDS Analytics, 2019).
