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The Lowdown on Innovation in Low THC Cannabis Consumables

By May 20, 2020 November 16th, 2020 No Comments
Low THC Cannabis Consumables Innovation

Low dose THC consumables have recently grown in popularity as consumers search for a smaller dose of THC that provides the potential benefits of cannabis without the psychoactive effects. Not everyone searching for cannabis products wants to get high. Instead, many consumers are looking for the calming and relaxing benefits of marijuana without the anxiety, inability to concentrate, and sleepiness some people might experience with higher THC doses. That’s why low dose, or micro-dose, infused products serving up 5 milligrams of THC or less are becoming more popular. By infusing great-tasting foods with a low dose of THC, it not only masks the flavor, but it also allows people to experience THC without any of the undesirable effects. Here’s the lowdown on low THC cannabis consumables innovation in 2020.

Growing Demand for Low THC Cannabis Consumables

Growing Demand for Low THC Cannabis Consumables
Today, high-THC smokables dominate the cannabis market. However, the market is rapidly changing. According to MG Magazine, new cannabis users would prefer not to smoke. In fact, more than 60 percent of those who have never tried cannabis say they would prefer to consume it in a way other than smoking. That means cannabis companies must focus on new delivery methods.

Additionally, consumers are looking for ways to reap the benefits of THC while staying clear of the psychoactive effects that can impede daily life. Low dose products mitigate the risk of consuming too much THC and having to deal with any undesirable effects of the drug. Unwanted side effects may include anxiety, inability to concentrate, and sleepiness. Just like the old adage, “Less is more,” a smaller amount of THC is often more desirable than a larger one. For example, a small amount of cannabis can help relieve anxiety, while too much may cause some consumers to feel more anxious.

Not only that, but micro-dosing can also help new consumers get accustomed to the new substance. Those who are trying marijuana for the first time are more effected by THC than long-time users. A growing number of seniors are also interested in dialing in the effects of marijuana without risking overdoing it.

Infusing consumables with THC in serving sizes of 5 milligrams or less delivers far less THC than the typical offerings, which usually provide upwards of 10 mg of THC. Low dose THC products allow users to reap the benefits of marijuana without the effects of higher doses that they may not want to experience. Low THC consumables are also more likely to taste better, too. By infusing great-tasting foods with a low dose of THC, it can help mask the “weed” flavor commonly associated with consumables.

How The Industry Is Meeting Demand

Currently, the industry is working hard to meet the growing consumer demand. Companies are trying to provide consumers with predictable experiences with low dose consumables. One potential solution is micro-dosing in the form of mints and candies. Because these options provide consistent low doses, they give consumers an easy way to “stack” their dose, allowing them to get as little or as much THC as they want, depending on their needs. One such company that is paving the way is Petra Mints produced by California cannabis company Kiva. Flavors such as Moroccan Mint, Eucalyptus, Tart Cherry, Pineapple, and Saigon Cinnamon provide 2.5 mg of THC per mint. Additionally, Grön Chocolate sells a complete line of gummies with 5 mg each. They have a different flavor for every mood, including Boost, Focus, Stimulate, Relax, Zen, and more. Another company, Sweet Grass Kitchen, offers bite-sized candies with 2.5 mg and 5 mg of THC.

Beverages are another area of innovation. Many cannabis beverages are offering just the right amount of THC in each bottle. For example, Hi-Fi Hops contains less than 2 mg of THC per serving and a high amount of CBD. It’s also non-alcoholic with zero calories, and zero carbs. Oh Hi drinkables are created to be light, crisp, and approachable for new cannabis users. Though many of their offerings contain 10 mg of THC, their Ginger-Basil Limeade contains the perfect micro-dose of 5 mg of THC.

State Laws Hinder Innovation

State Laws Hinder Low THC Innovation
One thing that’s holding up the innovation in the low THC consumables space is the fact that the laws that govern legal cannabis vary considerably from state to state. Regulations about packaging, dosing, ingredients, and more differs from state to state, which makes it difficult to launch a national brand with any sort of consistency. In other words, companies must plan products and delivery on a state-by-state basis. This adds extra costs in the development, marketing, and delivery of products to consumers, which means that the products themselves cost more than they would have otherwise.

However, this logistical problem isn’t holding companies back from striving to deliver the best possible products to their consumers. MG Magazine projects that legal cannabis will be a $30.4 billion market by 2023. Companies will continue to innovate new products to entice new consumers and provide for current consumers’ ever-changing needs. Low THC consumables just might be at the forefront of this industry as consumers begin to see the benefits of micro-dosing with low THC.