It’s no secret that the CBD market has exploded in recent years, with practically every adult demographic showing a growing interest in CBD and CBD-infused products, including older adults. Following the legalization of hemp growing in the 2018 Farm Bill, CBD has become readily accessible and is available in an ever-growing number of products, from consumables like gummies and lollipops (and even dog treats) to shampoos, other beauty and skincare products, and more.
With the federal legalization of hemp and the growing proliferation of CBD products in the market, attitudes are also beginning to shift about CBD as more consumers try it and report on their experiences. Consumers report turning to CBD for relief from everything from migraines to anxiety, as a pre- and post-workout supplement, and even as part of their daily health and wellness routines.
To learn more about the most significant factors contributing to CBD’s growing popularity, we reached out to a panel of CBD experts and enthusiasts and asked them to answer this question:
“What’s made CBD so popular recently?”
Meet Our Panel of CBD Experts & Enthusiasts:
|● Logan Derrick||● Vicky Cano||● Marcos Martinez|
Read on to learn what our experts had to say about the factors driving the current (and growing) popularity of CBD.
NOTE: The information and opinions expressed below represent the opinions of the individual contributors and do not necessarily reflect the opinions of Incredible Edibles.
Logan Derrick is the co-owner of Steel Wellness, a brand focused on premium-grade health products and mindful wellness education. Logan is a successful health & wellness writer with helpful content in publications all across the internet.
“CBD has grown in popularity due to the increasing studies that show its benefits on mental wellness…”
From anxiety to depression, many tests have proven products like CBD oil as well as hemp-derived topicals have a positive impact on the user’s overall health. When these proven products are paired with personal efforts to improve your physical and mental well-being, the effect is expanded even further.
Dr. Leslie Apgar is a board-certified OBGYN with 20 years of experience in direct patient care. She has a passion for helping patients find ease and health through quality medical cannabis and natural medicine. She is also the co-founder and medical director of Greenhouse Wellness, a medical cannabis dispensary.
“CBD, or cannabidiol, is now readily available from online stores, local health food stores, and pharmacies…”
Not all CBD is created equally, though, meaning the quality and testing differs wildly between brands. Make sure you look for a certificate of analysis that breaks down exactly what cannabinoids are present, and that there are no impurities in the brand you choose.
CBD has relatively few side effects and is easy to consume in the pills, capsules, consumable products, and topicals that exist on the market currently. It is incredibly attractive as an anti-inflammatory remedy. Therefore, it can be used for almost any condition from inflammatory bowel disease, to osteoarthritis, to acne. People are also excited to try this compound that has been shadowed in the illicit market for so long. Many, like myself, are disillusioned with modern medicine and are looking for other ways to medicate without the side effects of big pharma meds.
Andrew is the CEO of AimWorkout.
“Markets have exploded with CBD products over the last few years…”
Moreover, they have garnered huge popularity due to the pervasive health benefits they hold. More than 100 different types of cannabinoids have been found in the cannabis plant. Cannabidiol (CBD) is itself a chemical compound that’s part of the group of cannabinoids that can be potentially found in the cannabis plant.
All applause over its popularity should be conferred to the legalization of medical and recreational cannabis in the USA. CBD is now being sold under the claim that it can cure a spectrum of diseases from cancer to anxiety; however, the studies conducted on CBD aren’t compelling as they are typically only done on animals on a small scale. It is being marketed and sold in every possible form (e.g., chocolates, gummies, pills, capsules, oils, vaping, etc.). Many people were concerned about its safety until the World Health Organization (WHO) declared it safe in 2017, which consequently gave a boost to its popularity.
Ashwinn is the co-founder of Oklahoma Smokes. He also runs a digital agency, Forge, that helps launch new products and brands.
“CBD has been trendy for a while, but pandemic-related anxiety is probably a major factor in its current popularity…”
We’re also learning more about CBD every day, and we’re regularly finding new ways that CBD can help us in our daily lives. My company, Oklahoma Smokes, realized that CBD hemp flower could be used in a tobacco-free, nicotine-free cigarette alternative to help smokers kick the habit, but there are plenty of other new CBD innovations that have led to it becoming so widespread. CBD can alleviate pain from wearing high heels, calm inflamed skin, and possibly even slow the progression of Alzheimer’s. It’s not just an anti-anxiety tool anymore, and companies are starting to take advantage of its other uses.
Chris Vaughn is a seasoned entrepreneur and leader in the tech, beverage alcohol, and cannabis industries. He’s the CEO of Pacific Consolidated Holdings (PCH), which owns and operates businesses across the Cannabis and BevAlc industries. PCH’s signature platforms include Emjay, one of the leading cannabis delivery and retail operators in California, and Saucey, one of the largest last-mile logistics and delivery platforms for alcohol in the U.S.
“CBD’s popularity has slowly been rising over the past three years because of its anxiety relief and its ability to relax strained muscles…”
Anxiety relief is likely a significant factor contributing to its current popularity since the pandemic has caused an undercurrent of stress across the country. CBD provides many of the calming benefits of cannabis without any of the mind-altering effects, providing a bodily “high” that isn’t really getting “high” at all. It’s also very easy to incorporate into your daily routine, as CBD can be infused into anything from your morning coffee to your nightly essential oil routine.
David Grigsby is BellRock’s Brand Director of Health and Wellness.
“At BellRock, we have seen an uptick in sales of our CBD products since the start of COVID-19 (as a data point, online sales tripled at the start of the pandemic)…”
BellRock’s family of brands includes the human CBD lines Mary’s Nutritionals, Mary’s Methods and Aceso, and the pet CBD brands Mary’s Tails and Therabis.
The pandemic has reignited an interest in maintaining and bolstering the immune system and as a result, you can expect emerging wellness regimens to gain momentum. People want to better prioritize both their physical and mental health and wellness. At the same time, the CBD industry is benefitting from increased awareness and acceptance, innovation into familiar product formats, and more reliable testing and quality control.
Danny Pollack had over a decade of experience in sales and marketing before deciding to launch his own company, Bespoke.
“Ever since the U.S. Farm Bill passed and legalized medical and recreational cannabis (at a state level), CBD has only continued to become increasingly popular…”
Many people don’t enjoy the effects that stem from THC and THC-heavy products, and CBD gives an alternative to this problem. CBD usually has no “psychoactive” effects and is believed to offer tangible therapeutic results. Recently, it’s become popularized on many websites, grocery stores, and through retailers you previously may not have expected to sell CBD products. As it’s become more readily available, it’s also become more popular, and many people have found extremely positive benefits that come with the use of CBD.
Reda Elmardi is the CEO at StrongChap.com.
“CBD or cannabidiol is an extract of cannabis…”
It is an element present in the cannabis plant that does not get you high. It is now available for sale legally in the form of oil, which has been under research to be a possible treatment for many different pains and diseases. Recently some influencers like Mandy Moore, Willie Nelson, and DR Sanjay Gupta have shed light on its uses. While Mandy Moore said she used it to get rid of pain from wearing heels, Willie Nelson talked about his new line of CBD infused coffee beans. Simultaneously, Dr. Sanjay Gupta said he sees it as a medicine but did not precisely say for what.
People have been describing its usage differently. While some claim it to be a stress and pain reliever, others call its use equivalent to a warm bath. This word of mouth has spread rapidly in recent months and has caused an upheaval in the product’s demand. Everyone who uses it describes it in a different positive way, convincing others to try it too. Because of all the vague statements, it is still unclear what the prime purpose of CBD oil is, but it still keeps getting more popular.
Vicky Cano is the Chef & Recipe developer at MealFan.
“The major reason why CBD has become so popular recently is that it is considered a remedy for quite a lot of ailments and even mental health conditions…”
This certain component found in the cannabis plant is used to cure complicated conditions such as cancer, arthritis, and other mental health conditions which include PTSD, anxiety, insomnia, and much more.
Cannabis has also become popular as it has been legalized; however, it is still not available without a prescription. This is mainly due to the fact that there is a large majority of the audience who can use it as a source of getting high instead of using it for its health benefits.
People have become aware of the advantages of using CBD, and it is now being used in almost everything, such as CBD-based oils and bath-bombs. It is as though the consumer base has recently become aware of yoga or meditation. The health benefits of THC’s cousin are so diverse that it has peaked the market.
Anthony Franciosi is the founder of Honest Marijuana Company, which utilizes all-natural cultivation methods to produce only the finest organic and eco-conscious cannabis products. Anthony has shared his industry and cultivation insight for many top cannabis outlets, including Cannabis Business Times, Marijuana Venture, and High Times.
“One of the reasons we’re seeing a surge in popularity for CBD is the widespread legalization of cannabis…”
While many people might be nervous about the THC in cannabis, CBD products have made the benefits of cannabis more accessible without having to ingest THC. In addition, many consumers understand that smoking is not good for your health, so the fact that CBD is available in easy to ingest forms and topical products is another reason for the boost in popularity. And most recently, the pandemic has caused widespread anxiety, stress, and depression, and people have been turning to CBD as a means to alleviate those symptoms. Here is a range of other reasons why society is turning to CBD:
- CBD Doesn’t Produce a Psychoactive High
The fact that CBD, on its own, doesn’t produce a psychoactive high is good news for medical users. To experience the medical benefits that CBD has to offer, patients had to contend with THC-induced effects like “couch lock,” altered perceptions, and lethargy. By isolating the CBD, or even just decreasing the THC, medical users can now get the CBD benefits without the psychoactive high.
- CBD Has No Side Effects
Perhaps one of the biggest CBD benefits is that it doesn’t have any side effects. We won’t go so far as to say that CBD is completely safe—science hasn’t reached that conclusion yet—but numerous studies have shown that about the only thing you may experience from CBD is a dry mouth.
One thing to keep in mind when considering whether or not to use a high-CBD product is that CBD interferes with liver enzymes that help us break down the ingredients in most drugs. Because of that, CBD can cause interactions with certain drugs and even go so far as to render them ineffective. Be sure to talk to your doctor before starting CBD if you are taking prescription drugs for other disorders.
- CBD Counteracts the Intoxicating Effects of THC
Another CBD benefit is that it counteracts, or lessens, the reality-altering power of the THC. THC, of course, is well-known for its psychoactive effects. But with the good psychoactive effects comes some pretty severe bad psychoactive effects. Chief among those negative effects are paranoia, memory loss, and drowsiness.
CBD keeps the THC from running unchecked through your body where it can cause the previously-mentioned negative side effects along with a whole host of others. This is why high-THC products may not be the best choice for those seeking medical benefits. High-THC products often have the CBD (and other cannabinoids) bred out of them in order to produce extreme psychoactive effects.
- CBD Inhibits Cancer Cell Growth
One new and exciting CBD benefit is its use as an antitumoral. Studies have shown that CBD inhibits certain functions within the body and prevents cancer cells from spreading. Other evidence suggests that CBD may interfere with cancer cell growth and even induce tumor cell death. Though these studies have only been conducted in mice and rats, the results are promising enough that human studies can’t (and probably shouldn’t) be far off.
- CBD Mediates Psychotic Disorders
The last ten years have seen an uptick in studies confirming CBD’s benefits as an antipsychotic. One such study out of the University of Cologne in Germany compared the efficacy of the pharmaceutical antipsychotic amisulpride with that of CBD.
According to the study’s authors, “Either treatment was safe and led to significant clinical improvement, but cannabidiol (CBD) displayed a markedly superior side-effect profile. Moreover, cannabidiol treatment was accompanied by a significant increase in serum anandamide levels, which was significantly associated with clinical improvement. The results suggest that inhibition of anandamide deactivation may contribute to the antipsychotic effects of cannabidiol potentially representing a completely new mechanism in the treatment of schizophrenia.”
That’s a rather significant step in the right direction for brain-based disorders that are notoriously difficult to treat.
- CBD Suppresses Seizure Activity
At their most basic, seizures are disruptions in the brain’s electrical activity that can result in violent shaking and loss of body control. Because seizures originate in the brain, they can be difficult to treat. Studies into the effectiveness of CBD as an anticonvulsant have shown that individuals who tried cannabis with high ratios of CBD to THC have reported a significant decrease in seizure frequency.
Even prominent doctors such as Sanjay Gupta have begun advocating CBD for the treatment of seizures. Most notable is Dr. Gupta’s interview with CNN in which he relates the case of Charlotte Figi, a young child who suffers from Dravet syndrome. Using CBD, Charlotte went from having 300 seizures a week to just one or two a month.
- CBD Combats Anxiety and Depression
CBD’s benefit as an antidepressant/anti-anxiety medication (generally referred to as anxiolytics) has been growing in notoriety for the past five years. According to the National Institute of Mental Health, 18% of the U.S. adult population suffers from some form of anxiety. Anxiety can also lead to depression, which only serves to increase the percentage of adults who suffer from a mental disorder.
A study conducted by the American College of Neuropharmacology showed that CBD was effective at significantly reducing anxiety and cognitive impairment in patients who suffered from social anxiety disorder (SAD). The CBD administered interacted with the adenosine receptors in the brain to help them work properly. This lessened the anxious, paranoid feeling so common with these types of disorders.
CBD benefits have also been shown in relation to the serotonin receptors. The presence of CBD in the brain activates a specific class of serotonin receptor that produces an antidepressant effect. Combined with the CBD benefits brought about by the activation of the adenosine receptors, CBD is a promising treatment for a wide variety of mental disorders.
- CBD Relieves Pain and Reduces Swelling
Another neural receptor that experiences CBD benefits is the vanilloid receptor. The vanilloid receptors regulate pain perception and bodily inflammation. As such, when CBD interacts with the vanilloid receptors, pain and inflammation are decreased significantly.
Because of its pain-reducing effects, CBD may be a viable treatment for disorders like fibromyalgia. One study reported that of the 28 participants who were given CBD as opposed to more traditional methods, all 28 reported a significant reduction in their symptoms and pain. This is in contrast to the other 28 participants who were given the traditional methods. Those latter 28 didn’t report much improvement.
- CBD Stimulates Appetite and Eases Nausea
A lesser, but still important, CBD benefit is its use as a digestive aid. When present in the brain, CBD in higher amounts interacts with cannabinoid receptors that scientists believe play an important part in stimulating appetite and regulating feeding behavior. In addition, CBD also eases nausea in much the same way that it stimulates appetite: by binding with certain neural receptors in the brain.
These two CBD benefits can be particularly important for patients being treated for cancer. Some disorders (and even treatments) decrease appetite and increase nausea. This decrease in appetite, and the nausea that results from even a little food can, in turn, prevent the body from healing correctly. CBD works to counteract these two problems.
- CBD Tempers Neurodegenerative Disorders
Along with all its other major benefits, CBD works as an antioxidant. While we think of antioxidants as something associated with the health of our body, they also play a major role in the health of our brain.
John Stoltzfus is the CEO of Hanf Extracts, an online CBD store located in Lancaster County. Since 2019, they have been harvesting CBD from hemp plants grown by local Amish farmers.
“CBD has become popular lately for a variety of reasons…”
Firstly, CBD has become more widely available as local farmers and businesses have come together to grow this plant and extract its goodness for people in their own communities to enjoy. Now you no longer have to buy CBD blindly from online retailers you don’t know. You can buy CBD at farmer’s markets, local stores, and more right in your town.
Secondly, I think that our culture has moved to be more holistic in our healthcare experiences. People no longer want to walk into a pharmacy and get pills to help with things like pain, insomnia, anxiety, and more. We want to try something natural, something from the earth that has been around longer than we have, to help with some of these issues. CBD can provide that. Also, because of its popularity, retailers have created new ways for people to consume CBD that works best for them. This could be tinctures, gummies and other consumable products, capsules, topicals, and more. Customizing how you consume CBD, coupled with the natural health benefits of CBD, has only helped to increase its popularity.
Thirdly, I believe that CBD has become so popular because of the results. Because of FDA guidelines, no website can explicitly say that CBD can cure things like anxiety, insomnia, muscle aches, arthritis, etc., but many people have claimed that CBD has made a difference in their lives. Being able to tell your friends that CBD has worked for you is one of the most significant contributors to CBD’s growth in popularity over the past few years. People have taken a chance on it, and it has either drastically or in little ways improved their health for the better.
No matter why people are trying out CBD more and more, we can all agree that this new trend is here to stay for the long haul.
Jonah is the Associate of Customer Experience at CBD Universe. They are a full scale manufacturer and distributor based in Colorado, and their dedication to the industry is why their one important, overarching goal is to provide the highest quality CBD products to their customers quickly at the best prices.
“CBD has become so popular recently due to the signing of the 2018 Farm Bill that legalized industrial hemp in all 50 states…”
Even though currently not approved by the FDA and no claims can be made about the potential benefits of CBD, the countless stories and endless anecdotal evidence is what has spurred the explosion of the industry. Claims ranging from reducing anxiety and depression to alleviating cancer-related symptoms and reducing pain can be found spread across the internet. CBD is also poised as an alternative to traditional pharmaceutical products. Instead of being manufactured in a lab, CBD is a natural remedy, which is why people are so eager to try it to cure or help their ailments.
Everyone should contact their doctor to make sure using CBD is right and safe for them. The effects of CBD that consumers should be aware of are interactions with other medications. Each individual should research the interaction between CBD and the different medicines they take. Consumers should also make sure the CBD products they are taking are tested by a third party to ensure true results.
Suzi is the Principal of GreenSeeds Creative. With over 25 years of retail and marketing expertise, promoting products, and studying consumer behavior, Suzi West has established herself as an expert merchant. Having certifications as an international holistic health coach and yogi, she continues to lend her experience to others pursuing lives of balance, harmony, and longevity.
“CBD continues to grow in popularity because people are seeking relief from anxiety and pain but want to participate in a more natural approach to wellness…”
The population is becoming more savvy and curious about modalities that seem to have a long history of healing, free from the laboratories. As you see the surge in yoga and meditation, you can draw a parallel to plant based medicine. Perhaps a new trend is emerging of Slow Wellness, following the slow food trends of the last decade.
Consumers frequently jump into the newest superfoods, supplements, and regimens. When I began working with CBD, I would refer to it as the newest goji berry. No one quite knew much about these berries or the importance of antioxidants, but yet we were consuming it in our beverages, cereals, and skin care products.
CBD is very similar in that people are jumping on the super trend, hoping that all hype is true.
You will now find CBD in skin care, coffee creamer, tinctures, sleep aids, and horse pellets.
True story: I met a baker at a farmer’s market who was infusing baguettes with CBD. In my vast experience, the benefits of that product were minimal if any at all, but yet it offered an opportunity to increase prices and jump on the train.
As we de-stigmatize the previously held myths of cannabis as a drug, we begin to open our minds to the benefits of the cannabinoids contained in the plant. One of the benefits of marketing hemp derived CBD under the term “hemp extract” is it enables the consumer to feel they are legally acquiring the CBD.
I recently obtained raw cannabis leaves and began blending them into my morning smoothies. These leaves have many benefits due to the cannabinoids (CBD-A), phytonutrients, and terpenes found in the plant, from being anti-inflammatory to a cancer preventative. It would be amazing if one day you could buy these leaves in the produce section, situated next to kale and other chlorophyll rich leafy greens.
As a health coach, CBD developer, and advocate, I recommend that others do their research on the varieties and efficacy of CBD available to them. It will one day be as basic as vitamin C.
Shawn Lockery is the Co-founder and CTO of InVivo Biosystems.
“The health benefits of CBD have skyrocketed throughout the consumer marketplace…”
CBD is becoming legally available across the globe, and its health benefits and easy usage made it popular recently. CBD has many health benefits, and some researchers believe that it can do everything from reducing pain to preventing diabetes. CBD reduces anxiety and inflammatory disease, and it dissipates the pain in no time. It also alleviates depression and even helps fight social anxiety and public speaking anxiety too.
Mariya is an entrepreneur who recently discovered the effectiveness of CBD when searching for relief for her hemiplegic migraines. She has since used her entrepreneur skills to start a CBD company, Roma Leaf.
“CBD has recently skyrocketed in popularity, and rightfully so…”
Taking into consideration our current societal state, the wake of a pandemic and one of the most tense political years the country has seen, it’s no wonder so many people are hopping on the CBD bandwagon. CBD is available in all shapes and forms, from typical tinctures/oils to CBD water, making it an accessible solution that fits easily into most people’s schedules. It helps with anxiety, inflammation, joint and muscle pain, and can even heal acne. While there still remains a stigma with hemp products, the tides seem to be changing as new legislation is passed and the journey to a healthier lifestyle becomes more desirable to society. People are dropping their prescription medications, which often have negative side effects, for the all natural, low-risk solution that is CBD.
Conor is a CBD Expert and Founder of SMPLSTC.
“CBD became popular in a tough 2020 because people really started to take a look at their health…”
That being said, fitness has also taken a huge upswing in the last couple of years and an even bigger swing in this last year. And when people start to take a look at their health and gain an interest in fitness, more often than not they want to take a holistic route, and that’s where CBD comes in. While it’s unfortunate it took a pandemic to get people interested in these kinds of things, SMPLSTC is so happy that people have started to take their health seriously.
Rachel Albertson is the Vice President of Brand Marketing of Happy Place™.
“The popularity of CBD cannot be denied…”
From bath bombs to dog treats to gummies, it seems that everyone and their mother can’t get enough of this incredible cannabinoid. And for good reason! As CBD has become legalized across the globe, more and more research emerges suggesting incredible potential benefits in areas such as sleep, energy, focus, and more.
But the good vibes don’t stop there. In a world of stress-inducing pandemics, protests, and overall wild times, people are turning to CBD to help bring some positivity into their lives. It has all the relaxing properties of its cousin, THC, with none of the psychoactive side effects. Some users even compare the experience to a “body high,” but it won’t actually get you high, which is one of the big perks! CBD is a widely available and totally legal way to brighten your mood and lift your spirits, something we could all use a little more of after the chaos of the past year.
Marcos Martinez is the Owner of the black gay lifestyle blog, Men Who Brunch.
“CBD has become so popular because…”
More people are looking for alternative medicines to treat illnesses and for pain relief. CBD is a great alternative because it is created without chemicals.
Amélie is a Canadian Blogger living as an expat Berlin, Germany. Her blog, Mostly Amélie, covers wellness, yoga, veganism, sustainable living, and eco-travel.
“As a wellness influencer and blogger, I am being bombarded with CBD companies wanting to use my channels to promote their products weekly…”
As an anxious person myself, I read many studies on the benefits of CBD and have decided to take on a few partners and endorse CBD. So I do believe the large influx of CBD companies and the fact they have used influencers as one of their main marketing channels had a huge role to play in the exploding popularity of CBD in recent years. That, plus the fact that we’re all stressed the hell out. It’s a very timely product/market fit and wise use of micro-influencers.
John Frigo is the eCommerce Manager with BestPriceNutrition.Com.
“As far as why CBD has gotten so popular, I think many people are looking to…”
Get away from chemicals and pharmaceuticals and find more natural remedies and cures for things. CBD is great for things like sleep, anxiety, sore muscles and tension, and inflammation, things almost everyone at some time or another struggles with. Pretty much all illness to some extent is a product of inflammation, so anything that can relieve inflammation is going to have a positive effect either on your health or how you feel.
Another thing that’s made CBD more popular is the recent Farm Bill which provided more of a legal framework and legality to CBD. While there are still a few states not friendly to CBD (i.e., Iowa, Wisconsin, and Texas), CBD is pretty accessible everywhere now.
Seth Richtsmeier is the Associate Director of SEO at Cannabis Creative Group. He brings an analytical mindset to the cannabis industry that truly drives ROI for businesses of all types, from cultivators to dispensaries to ancillary service providers. A seasoned expert in search engine optimization, Seth has provided companies with cutting-edge SEO programs and insights they need to grow.
“When it comes to buying, selling, and using CBD…”
There’s not nearly as much red tape to go through in comparison to cannabis and THC products, and therefore it’s considerably easier to get your hands on CBD. Hemp and CBD are federally legal, which means anyone can transfer hemp-derived products (including CBD) across state lines for commercial and other purposes. This puts no restrictions on the sale, transport, or possession of these products.
The health benefits of CBD are incredibly diverse, and given that CBD is so versatile, new products are constantly being added to the thousands of already established product lines. You can infuse CBD with just about anything, from facial scrubs and hand lotions to beverages and chocolate… and even a pillow, of all things.
With CBD’s versatility and endless possibilities, this segment of the cannabis industry is expected to be worth around $20 billion by 2024, according to BDS Analytics.
James Black is the Founder and Editor of Wilderness Redefined.
“The movement towards the legal use of CBD was already gradually accelerating prior to COVID…”
I think this was driven by changing attitudes within society, especially among the generation of the 60s and 70s who enjoyed their highs from smoking cannabis in their youth and are now seeking its medicinal benefits. Which brings me to the second reason—medical science has now more or less proven that the extract used in CBD (i.e., the non-psychoactive elements) do bring benefits to sufferers of illnesses such as MS and some cancers. So, I’d say it’s a happy confluence of attitudes and science. It’s also no coincidence that popularity has skyrocketed in the last year due to the stresses and mental pressures experienced by large numbers of people as a result of pandemic restrictions. And CBD is proven to bring relief to those suffering from depression and other stress-induced mental disorders.
Sister Kate is the owner of Sisters of the Valley, a collective of nuns growing CBD-rich cannabis in California. Originally a flying consultant, she and her three children moved to California where she served CBD medicine to local terminal patients. Three years later, she decided to share this amazing formulation with more people by founding Sisters of The Valley.
“Since becoming legal to use across the world in recent years, the popularity of CBD has grown exponentially…”
Derived from cannabis and industrial hemp, this cannabinoid has found its way into all kinds of health, wellness, and beauty products, from oils and salves to consumables and soaps.
Several factors have influenced CBD’s popularity recently, including the numerous health benefits it offers.
CBD has been shown to help patients suffering from various diseases including arthritis, epilepsy, and even cancer. Although the research isn’t conclusive yet, many are convinced of its healing properties, and people suffering from these conditions often rely on CBD.
It is also known to be effective in alleviating chronic pain and inflammatory conditions, as well as for mental health disorders like depression and anxiety. In today’s fast-paced world, anxiety levels are at an all-time high. As a result, more people than ever are looking for natural remedies, and CBD is definitely one of the most popular ones. In a 2020 study that looked into the uses of CBD oil for anxiety and depression, the participants reportedly experienced improvements in their ability to perform daily functions and a reduction in anxiety or depression symptoms.
This seemingly magical product has also taken the beauty industry by storm. As women become more aware of the chemicals in beauty products, they’re shifting to more natural solutions. Today, many beauty brands include CBD in their products, including shampoos, serums, sunscreen, creams, cleansers, and more.
Sisters of the Valley is a unique CBD brand that blends its dedication to spiritualism and activism with the science behind CBD. Our products are organic and handmade following the moon cycles, according to ancient tradition. All Sister of the Valley products are lab tested, and the results are sent with each product.
Dr. Garcia is the founder of Nimbus Health Systems and serves as the CEO of Cativa CBD. His pioneering work in medical training simulations, enterprise architecture, and unmanned systems has led to numerous awards across the country. He holds degrees from Old Dominion University (PhD Modeling and Simulation), St. Leo College (BA and BS), and the Florida Institute of Technology (MS and MBA).
“There are a few reasons we are witnessing an increase in CBD popularity…”
As we continue to navigate the global pandemic, stress is growing, and alongside it is the notion of self-care. People are taking their health seriously, both physically and mentally, and looking for holistic approaches to being their best selves. When we combine the growing stress, increased focus on self-care, and the desire for holistic approaches, we are witnessing the perfect combination for CBD’s rise in popularity. While CBD is a popular holistic, or natural, method for people to pursue, at Cativa CBD we believe in the power of combining science with the untapped potential of nature to foster healthy habits.
Alexandra Curley brings her decades of experience in market and consumer insights from both the cannabis industry and fast-moving consumer goods to High Yield Insights. As Senior Consultant, Curley’s expertise in research and strategy shape the development and delivery of High Yield’s solutions to stakeholders seeking actionable insights on the dynamic cannabis industry.
“It’s a perfect storm…”
There is rising interest in plant-based products because it is perceived to be healthier and also given the stress and the struggle of job losses or pay cuts and hyper-awareness of germs.
High Yield Insights survey data shows that almost a quarter of CBD users entered the market since the pandemic began. Although it could be argued that it’s a dynamic, fast-growing market that would have seen this growth anyway, when we dig down into the reasons for using CBD, we see that a quarter of current users bought their most recent CBD item specifically to cope with COVID-related anxiety or stress.
With more people taking up pandemic exercise to fill the time or drop the COVID-19 weight gain, High Yield expects the emerging CBD for the exercise recovery sector to grow in popularity in the coming months and years as well.
Robyn is a writer at Bloom & Oil.
“As I see it, a few factors have launched CBD into the stratosphere, popularity-wise…”
Legality, versatility, ubiquity, and influence.
The greatest impact is certainly legalization. While its precise legal status is technically in flux, the 2018 Farm Bill removed all hemp-derived products from Schedule 1 status in the U.S., effectively making CBD and other hemp products obtainable in all 50 states. This change, combined with the growing number of states that have legalized medical and recreational cannabis, set the stage for CBD’s recent surge in popularity.
The second major factor in CBD’s meteoric rise is its versatility. While the jury is still out on the exact benefits CBD offers, there’s a wide body of growing scientific evidence that CBD can help treat inflammation, addiction, acne, arthritis, chronic pain, anxiety, depression, PTSD, insomnia, and more. In fact, in January 2018, the FDA approved the first CBD-derived drug, EPIDOLEX, to treat severe forms of epilepsy.
Ubiquity and influence. CBD is EVERYWHERE. It’s found in everything from oils and ointments, to lotions and soap, and balms and butters and is infused in a variety of consumable products like gummies, cookies, lollipops, water, and tea. There are even CBD pet treats. If you can eat, ingest, or rub it on, there’s probably a CBD-infused option. Not only is it everywhere, but everyone seems to be getting on board the CBD bandwagon. From Willie Nelson and his hemp-infused coffees, teas, and tinctures, Bella Thorne’s Forbidden Flowers, Megan and Rachel Rapinoe’s sports brand, Mendi, or Nicole Kidman’s partnership with Sera Labs on topical CBD, influencers are influencing things. And whether you’re a 20-something athlete trying to soothe sore muscles or a well-heeled boomer looking for arthritis relief, the likelihood is there’s a CBD product that could help—and someone trying to sell it to you. Even Walgreens and CVS have entered the fray, bringing CBD to the masses on shelves across the country.